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Diagnóstico de los factores que impiden el desarrollo turístico del balneario Puerto Bajaña”, cantón Buena Fe, año 2019
| dc.contributor.advisor | Cachipuendo Castillo, Jesica Mariana | |
| dc.contributor.author | Intriago Pincay, Daylin Sofía | |
| dc.date.accessioned | 2020-06-11T02:22:17Z | |
| dc.date.available | 2020-06-11T02:22:17Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8173 | |
| dc.description | The purpose of this project was to identify what are the factors that prevent the development of the "Puerto Bajaña" through the collection, socialization and validation of real and concise information. The internal and external situation of the establishment could be analyzed to identify the shortcomings that were presenting to improve and potentiate this tourist destination in the canton Buena Fe. 93.63% of the people surveyed mentioned that if they usually go to the tourist resort “Puerto Bajaña” frequently, while 6.37% mentioned that they do not go to this establishment 7.59% of people like to go to taste its wonderful tilapia characteristics of the place and its main strength, 21.49% of people who conducted the survey said they like to go to the Bajaña River which is the tourist attraction of more renowned, 18.04% go for the pools of that place, 11.94% usually go for the programs or events they perform in a certain time, 9.55% like to go for the relaxed atmosphere of their cabins, 6.37% prefer not to respond to the survey, 5.04% like to go to their bar / disco to have some fun. Although it is one of the tourist centers of Buena Fe with more experience, it has neglected a bit in its corporate image, which means that it no longer has the necessary reception by citizens and its tourists. Citizens consider it a little removed from the center which makes this a problem to go, since certain motorcycle taxis (tricycles) do not want to move to that destination because they consider it very far. Make a remodeling of the facilities as they are a bit deteriorated, maintain the pools, and keep prices not so high to be able to capture the largest number of customers for the tourist attraction. The Municipal GAD should be requested that one of the bus lines has its route to the "Puerto Bajaña" so that access to the establishment becomes much easier. | es_ES |
| dc.description | The purpose of this project was to identify what are the factors that prevent the development of the "Puerto Bajaña" through the collection, socialization and validation of real and concise information. The internal and external situation of the establishment could be analyzed to identify the shortcomings that were presenting to improve and potentiate this tourist destination in the canton Buena Fe. 93.63% of the people surveyed mentioned that if they usually go to the tourist resort “Puerto Bajaña” frequently, while 6.37% mentioned that they do not go to this establishment 7.59% of people like to go to taste its wonderful tilapia characteristics of the place and its main strength, 21.49% of people who conducted the survey said they like to go to the Bajaña River which is the tourist attraction of more renowned, 18.04% go for the pools of that place, 11.94% usually go for the programs or events they perform in a certain time, 9.55% like to go for the relaxed atmosphere of their cabins, 6.37% prefer not to respond to the survey, 5.04% like to go to their bar / disco to have some fun. Although it is one of the tourist centers of Buena Fe with more experience, it has neglected a bit in its corporate image, which means that it no longer has the necessary reception by citizens and its tourists. Citizens consider it a little removed from the center which makes this a problem to go, since certain motorcycle taxis (tricycles) do not want to move to that destination because they consider it very far. Make a remodeling of the facilities as they are a bit deteriorated, maintain the pools, and keep prices not so high to be able to capture the largest number of customers for the tourist attraction. The Municipal GAD should be requested that one of the bus lines has its route to the "Puerto Bajaña" so that access to the establishment becomes much easier. | es_ES |
| dc.description.abstract | El presente proyecto tuvo como finalidad identificar cuáles son los factores que impiden el desarrollo del “Puerto Bajaña” por medio de recopilación, socialización y validación de información real y concisa, se pudo analizar la situación interna y externa del establecimiento para identificar las falencias que estaba presentando para mejorar y potencializar este destino turístico en el cantón Buena Fe. El 93,63% de las personas encuestadas mencionó que si suele acudir con frecuencia al balneario turístico “Puerto Bajaña” mientras que el 6,37% mencionó que no acude a este establecimiento El 27,59% de las personas les gusta acudir por degustar sus maravillosas tilapias características del lugar y su fortaleza principal, el 21,49% de las personas que realizaron la encuestas manifestaron que les gusta acudir al Río Bajaña que es el atractivo turístico de más renombre, el 18,04% acude por las piscinas de aquel lugar, el 11,94% suele acudir por los programas o eventos que realizan en determinado tiempo, el 9,55% le gusta ir por el ambiente relajado de sus cabañas, el 6,37% prefiere no responder a la encuesta, el 5,04% le gusta ir por su bar / discoteca para tener un poco de diversión. A pesar de que es uno de los centros turísticos de Buena Fe con más trayectoria se ha descuidado un poco en su imagen corporativa lo que hace que ya no tenga la acogida necesaria por parte de la ciudadanía y de sus turistas. La ciudadanía lo considera un poco retirado del centro lo que hace que esto se considere un problema para acudir, ya que ciertas motos taxis (tricimotos) no quieren avanzar hasta ese destino porque lo consideran muy lejano. Realizar una remodelación a las instalaciones ya que se encuentran un poco deterioradas, darles mantenimiento a las piscinas, y mantener los precios no tan elevados para poder captar el mayor número de clientes para el atractivo turístico. Se debe solicitar al GAD Municipal que una de las líneas de buses tenga su recorrido hasta el “Puerto Bajaña” de esa manera se hace mucho más fácil el acceso al establecimiento. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo | es_ES |
| dc.subject | Balneario | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Desarrollo | es_ES |
| dc.title | Diagnóstico de los factores que impiden el desarrollo turístico del balneario Puerto Bajaña”, cantón Buena Fe, año 2019 | es_ES |
| dc.type | bachelorThesis | es_ES |
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