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Estrategias de publicidad en la empresa RIOSVIT S.A.
| dc.contributor.advisor | Rodríguez Gómez, María Alexandra | |
| dc.contributor.author | Cabezas González, Diliana Ivanova | |
| dc.date.accessioned | 2020-05-26T03:05:22Z | |
| dc.date.available | 2020-05-26T03:05:22Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7953 | |
| dc.description | The cleaning company RIOSVIT SA is the object of a study on advertising strategies implemented with the objective of knowing the position in the market and attracting customers, in order to improve or innovate them with the intention of improving the commercial and image situation. of the company, analyzing the strengths, weaknesses, opportunities and threats it may have when carrying out its activities, in addition to knowing how customers perceive the advertising environment. The methodology of this case study is made up of the types of descriptive and documentary research, using the inductive method and data collection techniques such as the survey with closed questions and the interview, with the intention of obtaining important data from the company in the fields of advertising. The results derived from the investigation show difficulties in the positioning of the company in the market since the area of marketing and advertising is not fulfilling its functions adequately and in the current social and commercial context. | es_ES |
| dc.description | The cleaning company RIOSVIT SA is the object of a study on advertising strategies implemented with the objective of knowing the position in the market and attracting customers, in order to improve or innovate them with the intention of improving the commercial and image situation. of the company, analyzing the strengths, weaknesses, opportunities and threats it may have when carrying out its activities, in addition to knowing how customers perceive the advertising environment. The methodology of this case study is made up of the types of descriptive and documentary research, using the inductive method and data collection techniques such as the survey with closed questions and the interview, with the intention of obtaining important data from the company in the fields of advertising. The results derived from the investigation show difficulties in the positioning of the company in the market since the area of marketing and advertising is not fulfilling its functions adequately and in the current social and commercial context. | es_ES |
| dc.description.abstract | La empresa de limpieza RIOSVIT S.A es objeto de estudio sobre estrategias publicitarias implementadas con el objetico de conocer el posicionamiento en el mercado y la captación de clientes, para de esta forma mejorar o innovar las mismas con la intención de mejorar la situación comercial y de imagen de la empresa, analizando las fortaleza, debilidades, oportunidades y amenazas que pueda tener al momento de desarrollar sus actividades, además de conocer como los clientes perciben el ámbito publicitario. La metodología que ostenta este caso de estudio está compuesto por los tipos de investigación descriptiva y documental, usando como método el inductivo y las técnicas de recolección de datos como la encuesta con preguntas cerradas y la entrevista, con la intención de conseguir datos importantes de la empresa en los ámbitos de publicidad. Los resultados derivados de la investigación evidencian dificultades en el posicionamiento de la empresa en el mercado ya que el área de marketing y publicidad no está cumpliendo sus funciones de forma adecuada y en el contexto social y comercial de la actualidad. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategia | es_ES |
| dc.subject | Fidelizar | es_ES |
| dc.subject | Captar | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.title | Estrategias de publicidad en la empresa RIOSVIT S.A. | es_ES |
| dc.type | bachelorThesis | es_ES |
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