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Gestión administrativa en la Ferretería Romero en la parroquia Isla de Bejucal del cantón Baba.
| dc.contributor.advisor | Toscano Ruiz, Darwin Fabian | |
| dc.contributor.author | Soto Mera, Karla Mercedes | |
| dc.date.accessioned | 2020-05-02T04:59:50Z | |
| dc.date.available | 2020-05-02T04:59:50Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7609 | |
| dc.description | This case study narrates the problems that are developed in small family businesses, and emphasizes the "Romero" Hardware Store located in the Isla de Bejucal parish of the Baba canton, Los Ríos province, through the application of the descriptive methodology and bibliographic, to detail various situations that arise within the company and with its due theoretical support, it is considered that the origin of the problem lies in the fact that the person who occupies the position of administrator, does not have third-level studies, exercises an administration empirical, which allows obtaining a certain profit margin, but has a deficit in the direction of activities, its sales forecast based on experiences, it also lacks advertising strategies to publicize its products to the neighboring sectors of the parish, and not It has strategic alliances with suppliers that contribute to the growth and expansion of the company. | es_ES |
| dc.description | This case study narrates the problems that are developed in small family businesses, and emphasizes the "Romero" Hardware Store located in the Isla de Bejucal parish of the Baba canton, Los Ríos province, through the application of the descriptive methodology and bibliographic, to detail various situations that arise within the company and with its due theoretical support, it is considered that the origin of the problem lies in the fact that the person who occupies the position of administrator, does not have third-level studies, exercises an administration empirical, which allows obtaining a certain profit margin, but has a deficit in the direction of activities, its sales forecast based on experiences, it also lacks advertising strategies to publicize its products to the neighboring sectors of the parish, and not It has strategic alliances with suppliers that contribute to the growth and expansion of the company. | es_ES |
| dc.description.abstract | El presente caso de estudio narra las problemáticas que se desarrollan en los pequeños negocios familiares, y hace énfasis en la Ferretería "Romero" ubicada en la parroquia Isla de Bejucal del cantón Baba provincia de Los Ríos, a través de la aplicación de la metodología descriptiva y bibliográfica, para detallar diversas situaciones que surgen dentro de la compañía y con su debida sustentación teórica, se considera que el origen del problema, radica en que la persona que ocupa el cargo de administrador, no posee estudios de tercer nivel, ejerce una administración empírica, que permite obtener determinado margen de utilidades, pero tiene un déficit en la dirección de actividades, su pronóstico de ventas en base a experiencias, también carece de estrategias publicitarias para dar a conocer sus productos a los sectores aledaños de la parroquia, y no tiene alianzas estratégicas con proveedores que aporten al crecimiento y expansión de la empresa | es_ES |
| dc.format.extent | 20 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Administración empírica | es_ES |
| dc.subject | Margen de utilidades | es_ES |
| dc.subject | Pronóstico de ventas | es_ES |
| dc.subject | Estrategias publicitarias | es_ES |
| dc.subject | Alianzas estratégicas. | es_ES |
| dc.title | Gestión administrativa en la Ferretería Romero en la parroquia Isla de Bejucal del cantón Baba. | es_ES |
| dc.type | bachelorThesis | es_ES |
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