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dc.contributor.advisorCastro López, Gabriela Alexandra
dc.contributor.authorQuinto Miranda, Allison Bridgit
dc.date.accessioned2020-05-01T23:07:59Z
dc.date.available2020-05-01T23:07:59Z
dc.date.issued2020
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/7596
dc.descriptionThis case study was carried out at the naturist center "El Bosque" in the city of Babahoyo, in order to know the factors that have influenced the decrease in sales, so this investigation was carried out using the methodology descriptive for which it was considered to detail theoretical arguments that contribute to the development of this case. The data collection instruments used were the surveys directed to the sellers and customers, as well as an interview with the business owner, where it was possible to identify that the decrease in sales is due to poor administration, due to the increase in competition and for the lack of payment in the credits granted.es_ES
dc.descriptionThis case study was carried out at the naturist center "El Bosque" in the city of Babahoyo, in order to know the factors that have influenced the decrease in sales, so this investigation was carried out using the methodology descriptive for which it was considered to detail theoretical arguments that contribute to the development of this case. The data collection instruments used were the surveys directed to the sellers and customers, as well as an interview with the business owner, where it was possible to identify that the decrease in sales is due to poor administration, due to the increase in competition and for the lack of payment in the credits granted.es_ES
dc.description.abstractEl presente estudio de caso se lo realizo en el centro naturista “El Bosque” en la ciudad de Babahoyo, con el fin de conocer los factores que han influido en la disminución de ventas, por lo que se procedió a realizar esta investigación mediante la metodología descriptiva por lo cual se consideró detallar argumentos teóricos que contribuyan al desarrollo de este caso. Los instrumentos de recolección de datos que se utilizaron fueron las encuestas dirigidas a los vendedores y a los clientes, así mismo una entrevista al propietario del negocio, donde se pudo identificar que la disminución de ventas se debe por una deficiente administración, por el incremento de la competencia y por la falta de pago en los créditos otorgados.es_ES
dc.format.extent23 p.es_ES
dc.language.isoeses_ES
dc.publisherBabahoyo, UTB - FAFI 2020es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectVentases_ES
dc.subjectSatisfacción al clientees_ES
dc.subjectCompetenciaes_ES
dc.subjectFinanciamientoes_ES
dc.subjectNecesidades_ES
dc.titleNivel de ventas en el Centro Naturista “El Bosque” en la ciudad de Babahoyoes_ES
dc.typebachelorThesises_ES


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Atribución-NoComercial-SinDerivadas 3.0 Ecuador
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