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Merchandising en la Comercializadora “MEGA PROPRINEC”
| dc.contributor.advisor | Castro López, Gabriela Alexandra | |
| dc.contributor.author | Campos Salvatierra, Lolifer Carolina | |
| dc.date.accessioned | 2020-04-30T03:28:23Z | |
| dc.date.available | 2020-04-30T03:28:23Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7523 | |
| dc.description | This research is based on the analysis of the application of Merchandising techniques in the marketing company MEGA PROPRINEC because an extensive problematic situation is observed due to an inadequate distribution of the products on the hangers, inappropriate management of stock management, lack of price labels, through the different perspectives of both customers and employees and that the owner still recognizes as the main weakness the inadequate infrastructure that causes difficulty in the circulation of customers and causes somewhat more difficulty in using the different strategies merchandising at the point of sale. | es_ES |
| dc.description | This research is based on the analysis of the application of Merchandising techniques in the marketing company MEGA PROPRINEC because an extensive problematic situation is observed due to an inadequate distribution of the products on the hangers, inappropriate management of stock management, lack of price labels, through the different perspectives of both customers and employees and that the owner still recognizes as the main weakness the inadequate infrastructure that causes difficulty in the circulation of customers and causes somewhat more difficulty in using the different strategies merchandising at the point of sale. | es_ES |
| dc.description.abstract | Esta investigación se basa al análisis de la aplicación de las técnicas del Merchandising en la comercializadora MEGA PROPRINEC debido que se observa una extensa situación problemática por causa de una inadecuada distribución de los productos en las perchas, inapropiado manejo de la gestión de stock, carencia de etiquetas de los precios, mediante las diferentes perspectivas tanto de los clientes, como de empleados y que aún la propietaria reconoce como debilidad principal la infraestructura inadecuada que ocasiona dificultad en la circulación de los clientes y provoca de cierta forma mayor dificultad de emplear las diferentes estrategias de merchandising en el punto de venta. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Merchandising | es_ES |
| dc.subject | punto de venta | es_ES |
| dc.subject | satisfacción del cliente | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | estrategias de marketing | es_ES |
| dc.title | Merchandising en la Comercializadora “MEGA PROPRINEC” | es_ES |
| dc.type | bachelorThesis | es_ES |
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