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Nivel de ventas de las cocinas de inducción frente a las cocinas tradicionales en el almacén Expogar
| dc.contributor.advisor | Castro López, Gabriela Alexandra | |
| dc.contributor.author | Briones González, Melany Anahel | |
| dc.date.accessioned | 2020-04-30T01:37:02Z | |
| dc.date.available | 2020-04-30T01:37:02Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7518 | |
| dc.description | The research work was carried out to analyze the sales levels of induction cookers and traditional cookers in the Expogar warehouse and to identify how it affects the warehouse during the year 2015 to the present, the objective of this research is to know what the factors are and the causes that cause the decrease in sales in the warehouse during this period; In addition, the advantages and disadvantages of using these kitchens for the population are detailed. It also specifies how sales levels affect the company. The Expogar warehouse is located on the streets May 27 between June 5 and García Moreno, its business activity is the sale and purchase of household items such as appliances, furniture, wardrobes, consoles, among others; in order to satisfy the customer. In this investigation, two data collection techniques were considered: the survey that was directed at some of the clients, and the interview that was directed at the owner and manager of the warehouse. These collection techniques helped to obtain information on the factors and causes that occurred during that period and affected sales in the warehouse | es_ES |
| dc.description | The research work was carried out to analyze the sales levels of induction cookers and traditional cookers in the Expogar warehouse and to identify how it affects the warehouse during the year 2015 to the present, the objective of this research is to know what the factors are and the causes that cause the decrease in sales in the warehouse during this period; In addition, the advantages and disadvantages of using these kitchens for the population are detailed. It also specifies how sales levels affect the company. The Expogar warehouse is located on the streets May 27 between June 5 and García Moreno, its business activity is the sale and purchase of household items such as appliances, furniture, wardrobes, consoles, among others; in order to satisfy the customer. In this investigation, two data collection techniques were considered: the survey that was directed at some of the clients, and the interview that was directed at the owner and manager of the warehouse. These collection techniques helped to obtain information on the factors and causes that occurred during that period and affected sales in the warehouse | es_ES |
| dc.description.abstract | El trabajo investigativo se efectuó para analizar los niveles de ventas de las cocinas de inducción y las cocinas tradicionales en el almacén Expogar e identificar cómo afecta al almacén durante el año 2015 hasta la actualidad, el objetivo de esta investigación es conocer cuáles son los factores y las causas que ocasionan la disminución de las ventas en el almacén durante este periodo; además se detallan las ventajas y desventajas que tiene el uso de estas cocinas para la población. Asimismo, se especifica de qué manera afecta los niveles de ventas a la empresa. El almacén Expogar está ubicado las calles 27 de mayo entre 5 de junio y García moreno, su actividad empresarial es la compra y venta de artículos para el hogar como línea blanca, muebles, roperos, consolas entre otras; con la finalidad de satisfacer al cliente. En esta investigación se consideró dos técnicas de recolección de datos que son la encuesta que fue dirigida hacia algunos de los clientes, y la entrevista que fue dirigida a la dueña y encargada del almacén. Estas técnicas de recolección ayudo a obtener información sobre los factores y las causas que se presentaron durante ese periodo e hicieron afectar las ventas en el almacén | es_ES |
| dc.format.extent | 21 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ventas | es_ES |
| dc.subject | Competencia | es_ES |
| dc.subject | Cocinas de inducción | es_ES |
| dc.subject | Cocinas tradicionales | es_ES |
| dc.subject | Satisfacción al cliente | es_ES |
| dc.title | Nivel de ventas de las cocinas de inducción frente a las cocinas tradicionales en el almacén Expogar | es_ES |
| dc.type | bachelorThesis | es_ES |
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