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Estrategias de Marketing en El Comisariato Del Pollo de la Parroquia La Unión en el período 2023.
| dc.contributor.advisor | Vanegas Rodríguez, Vicente Valentino | |
| dc.contributor.author | Sánchez Prieto, Karen Belén | |
| dc.date.accessioned | 2024-09-26T19:57:48Z | |
| dc.date.available | 2024-09-26T19:57:48Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17383 | |
| dc.description | Applying different marketing strategies in any company is an essential tool for it to have more recognition and relevance within the business environment, the implementation of effective strategies promotes positive business growth, for this reason the objective of this research is to analyze the marketing strategies in the chicken commissary, in which it has been shown that the prices it handles and the quality of the products it offers are of good quality, however, in the company they only use traditional marketing which is deficient, since it does not use strategies that allow it to reach a new public, generating more sales opportunities. The chicken salesman can apply new marketing strategies. Implementing different plans that include social networks, advertising through digital screens, web pages or Facebook pages, in order to have greater growth in sales and an increase in your clientele, it is currently important to have a well-defined marketing strategy, which is clear and effective, so that in this way better results can be obtained, in the same way having a safe plan helps the company to be prepared for all types of situations that may occur unexpectedly and thus be able to have positive results for the company. | es_ES |
| dc.description | Applying different marketing strategies in any company is an essential tool for it to have more recognition and relevance within the business environment, the implementation of effective strategies promotes positive business growth, for this reason the objective of this research is to analyze the marketing strategies in the chicken commissary, in which it has been shown that the prices it handles and the quality of the products it offers are of good quality, however, in the company they only use traditional marketing which is deficient, since it does not use strategies that allow it to reach a new public, generating more sales opportunities. The chicken salesman can apply new marketing strategies. Implementing different plans that include social networks, advertising through digital screens, web pages or Facebook pages, in order to have greater growth in sales and an increase in your clientele, it is currently important to have a well-defined marketing strategy, which is clear and effective, so that in this way better results can be obtained, in the same way having a safe plan helps the company to be prepared for all types of situations that may occur unexpectedly and thus be able to have positive results for the company. | es_ES |
| dc.description.abstract | Aplicar diferentes estrategias de marketing en cualquier empresa es una herramienta esencial para que esta tenga más reconocimiento y relevancia dentro del entorno empresarial, la implementación de estrategias efectivas promueve un crecimiento empresarial positivo, por esta razón el objetivo de la presente investigación es, Analizar las Estrategias de Marketing En el Comisariato del pollo, en el cual ha demostrado que los precios que maneja y la calidad de los productos que ofrecen son de buena calidad, sin embargo en la empresa utilizan únicamente el marketing tradicional el cual es deficiente, puesto que no utiliza estrategias que le permitan llegar a un nuevo público, generando más oportunidades de ventas. El comercial del pollo puede aplicar nuevas estrategias de marketing. Implementando diferentes planes que incluya las redes sociales, publicidad por medio de pantallas digitales, páginas web o paginas diseñadas de Facebook, con la finalidad de tener un mayor crecimiento en sus ventas y un aumento de su clientela, actualmente es importante tener una estrategia de marketing bien definida, que sea clara y efectiva, para que de esta manera se puedan obtener mejores resultados, de la misma manera el tener un plan seguro ayuda a la empresa a estar preparada para todo tipo de situaciones que se den de manera imprevista y así poder tener resultados positivos para la empresa. | es_ES |
| dc.format.extent | 45 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Productos | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategias de Marketing en El Comisariato Del Pollo de la Parroquia La Unión en el período 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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