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Gestión publicitaria en el Comercial "Vimport" de la ciudad de Babahoyo en el periodo 2023.
| dc.contributor.advisor | Pazmiño Gavilánez, Washington Enrique | |
| dc.contributor.author | Núñez Merizalde Lisseth Gabriela | |
| dc.date.accessioned | 2024-08-23T17:58:55Z | |
| dc.date.available | 2024-08-23T17:58:55Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17018 | |
| dc.description | During 2023, VIMPORT, a business specialized in technological products in Babahoyo, implemented a comprehensive advertising management strategy to strengthen its presence in the local market. They used a variety of advertising channels that ranged from traditional media such as radio and local press, to digital platforms such as social networks and email. This multi-channel approach allowed VIMPORT to maximize the visibility of its brand and effectively reach its target audience, made up of consumers interested in advanced technology. The allocated budget was efficiently managed to optimize return on investment, ensuring that each advertising campaign was aligned with the company's commercial objectives. Advertising strategies were designed to highlight the competitive advantages of VIMPORT products, focusing on quality and service to differentiate themselves in the local market. Continuous evaluation of campaign effectiveness was conducted using key metrics such as sales growth, brand awareness, and customer satisfaction. This approach not only attracted new clients, but also created loyalty among existing ones by guaranteeing a positive advertising experience consistent with the company's value proposition. VIMPORT's advertising management in Babahoyo during the 2023 period not only consolidated its position as a leader in technology products in the region, but also set a standard in the effective integration of advertising strategies with strategic business objectives. This success reflects VIMPORT's ability to adapt and effectively respond to a competitive and dynamic environment. | es_ES |
| dc.description | During 2023, VIMPORT, a business specialized in technological products in Babahoyo, implemented a comprehensive advertising management strategy to strengthen its presence in the local market. They used a variety of advertising channels that ranged from traditional media such as radio and local press, to digital platforms such as social networks and email. This multi-channel approach allowed VIMPORT to maximize the visibility of its brand and effectively reach its target audience, made up of consumers interested in advanced technology. The allocated budget was efficiently managed to optimize return on investment, ensuring that each advertising campaign was aligned with the company's commercial objectives. Advertising strategies were designed to highlight the competitive advantages of VIMPORT products, focusing on quality and service to differentiate themselves in the local market. Continuous evaluation of campaign effectiveness was conducted using key metrics such as sales growth, brand awareness, and customer satisfaction. This approach not only attracted new clients, but also created loyalty among existing ones by guaranteeing a positive advertising experience consistent with the company's value proposition. VIMPORT's advertising management in Babahoyo during the 2023 period not only consolidated its position as a leader in technology products in the region, but also set a standard in the effective integration of advertising strategies with strategic business objectives. This success reflects VIMPORT's ability to adapt and effectively respond to a competitive and dynamic environment. | es_ES |
| dc.description.abstract | Durante el año 2023, VIMPORT, un comercio especializado en productos tecnológicos en Babahoyo, implementó una estrategia integral de gestión publicitaria para fortalecer su presencia en el mercado local. Emplearon una variedad de canales publicitarios que abarcaron desde medios tradicionales como radio y prensa local, hasta plataformas digitales como redes sociales y correo electrónico. Este enfoque multicanal permitió a VIMPORT maximizar la visibilidad de su marca y llegar efectivamente a su audiencia objetivo, compuesta por consumidores interesados en tecnología avanzada. El presupuesto asignado se gestionó eficientemente para optimizar el retorno de la inversión, asegurando que cada campaña publicitaria estuviera alineada con los objetivos comerciales de la empresa. Las estrategias publicitarias se diseñaron para resaltar las ventajas competitivas de los productos de VIMPORT, enfocándose en la calidad y el servicio para diferenciarse en el mercado local. La evaluación continua de la eficacia de las campañas se realizó mediante métricas clave como el aumento en las ventas, el reconocimiento de marca y la satisfacción del cliente. Este enfoque no solo atrajo nuevos clientes, sino que también fidelizó a los existentes al garantizar una experiencia publicitaria positiva y coherente con la propuesta de valor de la empresa, la gestión publicitaria de VIMPORT en Babahoyo durante el periodo 2023 no solo consolidó su posición como líder en productos tecnológicos en la región, sino que también estableció un estándar en la integración efectiva de estrategias publicitarias con los objetivos comerciales estratégicos. Este éxito refleja la capacidad de adaptación y la respuesta efectiva de VIMPORT ante un entorno competitivo y dinámico. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Administración | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Empresa | es_ES |
| dc.subject | Gestión | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.title | Gestión publicitaria en el Comercial "Vimport" de la ciudad de Babahoyo en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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