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Estrategias de marketing digital en el Minimarket “el coral” ubicado en el cantón Puebloviejo.
| dc.contributor.advisor | Carrasco Echeverria, Gina Maribel | |
| dc.contributor.author | Brito Loor, Anthony Shalomon | |
| dc.date.accessioned | 2024-08-22T19:20:48Z | |
| dc.date.available | 2024-08-22T19:20:48Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/16995 | |
| dc.description | This case study focuses on analyzing the marketing strategies in the “El Coral” nimimarket located in the Puebloviejo canton dedicated to the marketing of essential household products. Currently, it faces significant challenges in a digitalized environment, due to limited presence and inefficient marketing strategies, as a consequence its presence and positioning in the market is not noticeable, generating little profitability. The “El Coral” minimarket has demonstrated commitment to product quality and variety, however, it does not have an online presence or presence through social networks. The objective of this case study is to improve the company's online presence through analysis and recommendations, as well as enhance positioning and communication with customers. Marketing strategies play an important role in companies, because digital media They are essential for marketing and it is a tool that increasingly takes over the market, allowing companies to analyze consumer behaviors for better segmentation and reach their target audience. Therefore, the recommendations include the development of profiles on networks. social for customer interaction with the company and the dissemination of product information, also training of all collaborators to have a competitive team, as well as the implementation of a virtual store or website for the “El Coral” minimarket. The implementation of these digital marketing strategies is essential to obtain positioning in the market. | es_ES |
| dc.description | This case study focuses on analyzing the marketing strategies in the “El Coral” nimimarket located in the Puebloviejo canton dedicated to the marketing of essential household products. Currently, it faces significant challenges in a digitalized environment, due to limited presence and inefficient marketing strategies, as a consequence its presence and positioning in the market is not noticeable, generating little profitability. The “El Coral” minimarket has demonstrated commitment to product quality and variety, however, it does not have an online presence or presence through social networks. The objective of this case study is to improve the company's online presence through analysis and recommendations, as well as enhance positioning and communication with customers. Marketing strategies play an important role in companies, because digital media They are essential for marketing and it is a tool that increasingly takes over the market, allowing companies to analyze consumer behaviors for better segmentation and reach their target audience. Therefore, the recommendations include the development of profiles on networks. social for customer interaction with the company and the dissemination of product information, also training of all collaborators to have a competitive team, as well as the implementation of a virtual store or website for the “El Coral” minimarket. The implementation of these digital marketing strategies is essential to obtain positioning in the market. | es_ES |
| dc.description.abstract | El presente caso de estudio se centra en analizar las estrategias de marketing en el nimimarket “El Coral” ubicado en el cantón Puebloviejo dedicado a la comercialización de productos de primera necesidad para el hogar. Actualmente, se enfrenta a importantes desafíos en un entorno digitalizado, debido a la presencia limitada y estrategias de marketing ineficientes, como consecuencia su presencia y posicionamiento en el mercado no es notoria generando poca rentabilidad. El minimarket “El Coral” ha demostrado compromiso con la calidad de productos y la variedad, sin embargo, no cuenta con presencia online o presencia mediante las redes sociales. El objetivo de este estudio de caso es mejorar la presencia en línea de la empresa mediante análisis y recomendaciones, así mismo potenciar el posicionamiento y la comunicación con los clientes, las estrategias de marketing tienen un papel importante en las empresas, debido que los medios digitales son esenciales para la comercialización y es una herramienta que se apodera cada vez más del mercado, permitiendo a las empresas analizar las conductas de los consumidores para mejor segmentación y llagar a su público objetivo, por consiguiente, las recomendaciones incluyen el desarrollo de perfiles en redes sociales para la interacción de los clientes con la empresa y la difusión de información de los productos, también a capacitación de todos los colaboradores para tener un equipo competitivo, así mismo la implementación de tienda virtual o sitio web del minimarket “El Coral”. La implementación es estas estrategias de marketing digital son esenciales para obtener posicionamiento en el mercado. | es_ES |
| dc.format.extent | 49 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Estrategias de marketing | es_ES |
| dc.title | Estrategias de marketing digital en el Minimarket “el coral” ubicado en el cantón Puebloviejo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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