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Calidad de servicio en el abastecimiento de la Empresa Envasadora Agua Caluma en el periodo 2023.
| dc.contributor.advisor | Carrasco Echeverria, Gina Maribel | |
| dc.contributor.author | Bonilla García, Anderson Paul | |
| dc.date.accessioned | 2024-08-21T21:48:35Z | |
| dc.date.available | 2024-08-21T21:48:35Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/16994 | |
| dc.description | Service quality are activities aimed at optimizing customer service and the link between the consumer and the brand. It is considered a competitive differential element, since without good quality of service it would be impossible to have good commercial relations, an aspect that is substantial for the growth of any business. The main objective of the research is to evaluate the quality of service in the supply of the company Envasadora Agua Caluma during the period 2023, executing investigative processes to improve the business environment. The selected method was “Methodological Approach”, since it contains a design related to descriptive research, whose field work is based on direct contact with primary research sources. The techniques used were: survey and interview, a survey questionnaire and interview guide were used. Based on the results of the research, it is concluded that customer satisfaction is at an adequate level, this shows that the company has achieved a positive perception among the majority of its customers. However, there are aspects that must be improved in the service, such as the attention provided by collaborators, problems with the supply chain, among others. | es_ES |
| dc.description | Service quality are activities aimed at optimizing customer service and the link between the consumer and the brand. It is considered a competitive differential element, since without good quality of service it would be impossible to have good commercial relations, an aspect that is substantial for the growth of any business. The main objective of the research is to evaluate the quality of service in the supply of the company Envasadora Agua Caluma during the period 2023, executing investigative processes to improve the business environment. The selected method was “Methodological Approach”, since it contains a design related to descriptive research, whose field work is based on direct contact with primary research sources. The techniques used were: survey and interview, a survey questionnaire and interview guide were used. Based on the results of the research, it is concluded that customer satisfaction is at an adequate level, this shows that the company has achieved a positive perception among the majority of its customers. However, there are aspects that must be improved in the service, such as the attention provided by collaborators, problems with the supply chain, among others. | es_ES |
| dc.description.abstract | La calidad de servicio son actividades orientadas a optimizar el servicio al cliente y el vínculo entre el consumidor y la marca. Es considerada un elemento diferencial competitivo, pues sin una buena calidad de servicio sería imposible tener buenas relaciones comerciales, aspecto que es sustancial para el crecimiento de cualquier negocio. El objetivo principal de la investigación es evaluar la calidad de servicio en el abastecimiento de la empresa Envasadora Agua Caluma durante el periodo 2023, ejecutando procesos investigativos para el mejoramiento del entorno empresarial. El método seleccionado fue “Aproximación Metodológica”, pues este contiene un diseño relacionado con la investigación descriptiva, cuyo trabajo de campo se sustenta en el contacto directo con las fuentes primarias de investigación. Las técnicas utilizadas fueron: encuesta y entrevista, se utilizó un cuestionario de encuesta y guía de entrevista. Con base en los resultados de la investigación se concluye que la satisfacción de los clientes se encuentra en un nivel adecuado, esto evidencia que la empresa ha logrado una percepción positiva en la mayoría de sus clientes. No obstante, existen aspectos que se deben mejorar en el servicio, como la atención prestada por los colaboradores, inconvenientes con la cadena de suministro, entre otras. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Abastecimiento | es_ES |
| dc.subject | Atención | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject | Servicio | es_ES |
| dc.subject | Distribución | es_ES |
| dc.subject | Cliente | es_ES |
| dc.title | Calidad de servicio en el abastecimiento de la Empresa Envasadora Agua Caluma en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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