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Estrategias de Marketing en el Comercial Josseppy de la Ciudad de Vinces en el Período 2023.
| dc.contributor.advisor | Caicedo Flores, Jorge José | |
| dc.contributor.author | Arias Vecilla, Ingrid Mayerli | |
| dc.date.accessioned | 2024-08-21T21:23:49Z | |
| dc.date.available | 2024-08-21T21:23:49Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/16992 | |
| dc.description | The Josseppy Commercial of the city of Vinces in 2023, implemented a series of innovative marketing strategies to strengthen its position in the local market, one of the key initiatives was the complete renewal of its brand image, which included the development of a new logo and the modernization of the interior design of the store to create a more attractive and welcoming environment for customers. This renovation not only sought to improve aesthetics, but also to transmit values of quality and modernity that would resonate with its audience. In addition to the visual renovation, Josseppy focused on improving the customer experience. They implemented loyalty programs designed to reward frequent customers and offer them exclusive benefits, which helped strengthen ties with the local community. Personalized attention was another fundamental aspect, with a team trained to advise customers on their purchases and resolve any doubt or concern effectively. In the digital sphere, Josseppy launched a series of campaigns on social networks and other online platforms, these campaigns not only increased brand visibility but also attracted a younger and digitally connected audience using data analysis and segmentation strategies, they were able to target their messages effectively, thus optimizing the return on investment in their digital marketing actions. Additionally, Josseppy established strategic alliances with local suppliers to expand their product offering, thus ensuring that they could better meet the needs and preferences of their customers. This product diversification not only attracted new customers, but also strengthened Vinces' position as a leader in the retail sector. | es_ES |
| dc.description | The Josseppy Commercial of the city of Vinces in 2023, implemented a series of innovative marketing strategies to strengthen its position in the local market, one of the key initiatives was the complete renewal of its brand image, which included the development of a new logo and the modernization of the interior design of the store to create a more attractive and welcoming environment for customers. This renovation not only sought to improve aesthetics, but also to transmit values of quality and modernity that would resonate with its audience. In addition to the visual renovation, Josseppy focused on improving the customer experience. They implemented loyalty programs designed to reward frequent customers and offer them exclusive benefits, which helped strengthen ties with the local community. Personalized attention was another fundamental aspect, with a team trained to advise customers on their purchases and resolve any doubt or concern effectively. In the digital sphere, Josseppy launched a series of campaigns on social networks and other online platforms, these campaigns not only increased brand visibility but also attracted a younger and digitally connected audience using data analysis and segmentation strategies, they were able to target their messages effectively, thus optimizing the return on investment in their digital marketing actions. Additionally, Josseppy established strategic alliances with local suppliers to expand their product offering, thus ensuring that they could better meet the needs and preferences of their customers. This product diversification not only attracted new customers, but also strengthened Vinces' position as a leader in the retail sector. | es_ES |
| dc.description.abstract | El Comercial Josseppy de la ciudad de Vinces en el 2023, implementó una serie de estrategias de marketing innovadoras para fortalecer su posición en el mercado local una de las iniciativas clave fue la renovación completa de su imagen de marca, que incluyó el desarrollo de un nuevo logo y la modernización del diseño interior de la tienda para crear un ambiente más atractivo y acogedor para los clientes esta renovación no solo buscaba mejorar la estética, sino también transmitir valores de calidad y modernidad que resonaran con su audiencia. Además de la renovación visual, Josseppy se centró en mejorar la experiencia del cliente. Implementaron programas de fidelización diseñados para recompensar a los clientes frecuentes y ofrecerles beneficios exclusivos, lo que ayudó a fortalecer los lazos con la comunidad local la atención personalizada fue otro aspecto fundamental, con un equipo capacitado para asesorar a los clientes en sus compras y resolver cualquier duda o inquietud de manera efectiva. En el ámbito digital, Josseppy lanzó una serie de campañas en redes sociales y otras plataformas online, estas campañas no solo aumentaron la visibilidad de la marca, sino que también atrajeron a un público más joven y conectado digitalmente utilizando análisis de datos y estrategias de segmentación, pudieron dirigir sus mensajes de manera efectiva, optimizando así el retorno de inversión en sus acciones de marketing. Además, Josseppy estableció alianzas estratégicas con proveedores locales para ampliar su oferta de productos, asegurando así que pudieran satisfacer mejor las necesidades y preferencias de sus clientes. Esta diversificación de productos no solo atrajo a nuevos clientes, sino que también fortaleció su posición como líder en el sector retail de Vinces. | es_ES |
| dc.format.extent | 49 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atractivo | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Digital | es_ES |
| dc.subject | Jóvenes | es_ES |
| dc.subject | Programas | es_ES |
| dc.title | Estrategias de Marketing en el Comercial Josseppy de la Ciudad de Vinces en el Período 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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