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Estrategias de marketing digital de la Boutique Novedades Impacto de Dios en la ciudad de Vinces, durante el periodo 2023.
| dc.contributor.advisor | Sandoya Valero, Elsy Carlota | |
| dc.contributor.author | Tuasa Silva, Michell Maolly | |
| dc.date.accessioned | 2024-04-01T23:20:50Z | |
| dc.date.available | 2024-04-01T23:20:50Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15879 | |
| dc.description | During the 2023 period, the "Novedades Impacto de Dios" boutique in the city of Vinces implemented various digital marketing strategies to increase its visibility and attract more customers. One of the main strategies was creating and maintaining an active presence on social networks such as Facebook and Instagram, where they regularly shared relevant content, such as product photos, special promotions, and testimonials from satisfied customers. Additionally, the boutique used influencer marketing by collaborating with influencers in the local community to promote their products through their online platforms. Another key strategy was the development of an attractive and functional website that allowed customers to easily browse the available products, make online purchases and obtain information about the location and hours of the physical store. Email campaigns were also implemented targeting a list of potential and existing customers, offering exclusive discounts and special promotions to encourage purchases. Additionally, online contests and giveaways were held to increase fan participation and engagement on social media, helping to increase brand awareness and attract new followers. | es_ES |
| dc.description | During the 2023 period, the "Novedades Impacto de Dios" boutique in the city of Vinces implemented various digital marketing strategies to increase its visibility and attract more customers. One of the main strategies was creating and maintaining an active presence on social networks such as Facebook and Instagram, where they regularly shared relevant content, such as product photos, special promotions, and testimonials from satisfied customers. Additionally, the boutique used influencer marketing by collaborating with influencers in the local community to promote their products through their online platforms. Another key strategy was the development of an attractive and functional website that allowed customers to easily browse the available products, make online purchases and obtain information about the location and hours of the physical store. Email campaigns were also implemented targeting a list of potential and existing customers, offering exclusive discounts and special promotions to encourage purchases. Additionally, online contests and giveaways were held to increase fan participation and engagement on social media, helping to increase brand awareness and attract new followers. | es_ES |
| dc.description.abstract | Durante el periodo 2023, la boutique "Novedades Impacto de Dios" en la ciudad de Vinces implementó diversas estrategias de marketing digital para aumentar su visibilidad y atraer a más clientes. Una de las principales estrategias fue la creación y mantenimiento de una presencia activa en redes sociales como Facebook e Instagram, donde compartieron regularmente contenido relevante, como fotos de productos, promociones especiales y testimonios de clientes satisfechos. Además, la boutique utilizó el marketing de influencers colaborando con personas influyentes en la comunidad local para promocionar sus productos a través de sus plataformas en línea. Otra estrategia clave fue el desarrollo de una página web atractiva y funcional que permitiera a los clientes navegar fácilmente por los productos disponibles, realizar compras en línea y obtener información sobre la ubicación y horario de la tienda física. También se implementaron campañas de correo electrónico dirigidas a una lista de clientes potenciales y existentes, ofreciendo descuentos exclusivos y promociones especiales para incentivar las compras. Además, se llevaron a cabo concursos y sorteos en línea para aumentar la participación y el compromiso de los seguidores en las redes sociales, lo que ayudó a aumentar la conciencia de marca y atraer nuevos seguidores. | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Boutique | es_ES |
| dc.subject | Digital | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Vinces | es_ES |
| dc.title | Estrategias de marketing digital de la Boutique Novedades Impacto de Dios en la ciudad de Vinces, durante el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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