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Estrategias de marketing en la Empresa Todo Wow de la ciudad de Babahoyo, en el periodo 2023.
| dc.contributor.advisor | Sandoya Valero, Elsy | |
| dc.contributor.author | Quinto Amaiquema, Maoly Gissel | |
| dc.date.accessioned | 2024-03-28T16:21:03Z | |
| dc.date.available | 2024-03-28T16:21:03Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15861 | |
| dc.description | Despite the difficult market conditions for plastic products, the TODO WOW company has implemented an effective and well-structured marketing plan. After examining the 8 P's of marketing, which are product, price, place, advertising, promotion, process, personnel, productivity and quality, strategies have been established to achieve the stated objectives. Financial reporting involves implementing a predefined strategy and making future projections about the advertising budget and percentage of sales. When proposing and executing marketing strategies, some of them offer significant advantages to TODO WOW without requiring substantial financial resources or technological advances. It is also recommended to continue with the other suggested approaches, as well as always remembering that engaged staff members are more effective. | es_ES |
| dc.description | Despite the difficult market conditions for plastic products, the TODO WOW company has implemented an effective and well-structured marketing plan. After examining the 8 P's of marketing, which are product, price, place, advertising, promotion, process, personnel, productivity and quality, strategies have been established to achieve the stated objectives. Financial reporting involves implementing a predefined strategy and making future projections about the advertising budget and percentage of sales. When proposing and executing marketing strategies, some of them offer significant advantages to TODO WOW without requiring substantial financial resources or technological advances. It is also recommended to continue with the other suggested approaches, as well as always remembering that engaged staff members are more effective. | es_ES |
| dc.description.abstract | A pesar de las difíciles condiciones del mercado de productos plásticos, la empresa TODO WOW ha implementado un plan de marketing eficaz y bien estructurado. Después de examinar las 8 P del marketing, que son producto, precio, plaza, publicidad, promoción, proceso, personal, productividad y calidad, se han establecido estrategias para lograr los objetivos planteados. La elaboración de informes financieros implica implementar una estrategia predefinida y realizar proyecciones futuras sobre el presupuesto publicitario y el porcentaje de ventas. Al proponer y ejecutar estrategias de marketing, algunas de ellas ofrecen ventajas significativas a TODO WOW sin requerir recursos financieros sustanciales ni avances tecnológicos. También se recomienda continuar con los otros enfoques sugeridos, además de recordar siempre que los miembros del personal comprometidos son más efectivo. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Tipos de marketing | es_ES |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Emprendimiento | es_ES |
| dc.title | Estrategias de marketing en la Empresa Todo Wow de la ciudad de Babahoyo, en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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