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Estrategias de publicidad en la Ferretería Multicomercio saltos en la cuidad de Babahoyo periodo 2023.
| dc.contributor.advisor | Ocampo Ulloa, Wendy Lorena | |
| dc.contributor.author | Olvera Herrera, Cynthia Carolina | |
| dc.date.accessioned | 2024-03-28T15:16:25Z | |
| dc.date.available | 2024-03-28T15:16:25Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15856 | |
| dc.description | Through this research with the theme Advertising Strategies in the Multicomercio Saltos Hardware Store in the city of Babahoyo, the main objective is to define an effective advertising strategy for the recognition of the Multicomercio Saltos hardware store in the City of Babahoyo and propose possible solutions that allow improvement of advertising strategies. that improve sales performance, in addition to arguing the general and specific justifications and objectives where the purpose of the case study is explained, which is based on bibliographic research regarding the variable where the importance and fundamental of the correct advertising strategy is analyzed. in the hardware sector, being the key research method to know the reality of the Multicomercio Saltos hardware store, where the lack of advertising management was evident, the non-existence of a marketing plan and the relevance of making appropriate decisions and timely business communication also implement digital tools, proceeding to establish conclusions and recommendations for the continuous improvement of the hardware store. | es_ES |
| dc.description | Through this research with the theme Advertising Strategies in the Multicomercio Saltos Hardware Store in the city of Babahoyo, the main objective is to define an effective advertising strategy for the recognition of the Multicomercio Saltos hardware store in the City of Babahoyo and propose possible solutions that allow improvement of advertising strategies. that improve sales performance, in addition to arguing the general and specific justifications and objectives where the purpose of the case study is explained, which is based on bibliographic research regarding the variable where the importance and fundamental of the correct advertising strategy is analyzed. in the hardware sector, being the key research method to know the reality of the Multicomercio Saltos hardware store, where the lack of advertising management was evident, the non-existence of a marketing plan and the relevance of making appropriate decisions and timely business communication also implement digital tools, proceeding to establish conclusions and recommendations for the continuous improvement of the hardware store. | es_ES |
| dc.description.abstract | Mediante la presente investigación con tema Estrategias De Publicidad En La Ferretería Multicomercio Saltos en la cuidad de Babahoyo como objetivo principal definir una estrategia de publicitaria efectiva para reconocimiento de la ferretería Multicomercio Saltos en la Cuidad de Babahoyo y proponer posibles soluciones que permitan mejora las estrategias publicitarias que mejoren el rendimiento de la ventas, además de argumento la justificaciones y objetivas general y específicos donde se explica el propósito del estudio de caso que se sustenta en una investigación bibliográfica referente a la variable donde analice la importancia y fundamental que es la correcta estrategia publicitaria en el sector ferretero, siendo el método de investigación clave para conocer la realidad de la ferretería Multicomercio Saltos, donde fue evidente la carencia en el manejo publicitario, la no existencia de un plan de marketing y lo relevante de las tomar adecuadas decisiones y la oportuna comunicación empresarial también implementar herramientas digitales, procediendo a establecer las conclusiones y recomendaciones para las mejora continua de la ferretería. | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Publicidad | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Herramientas digitales | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.title | Estrategias de publicidad en la Ferretería Multicomercio saltos en la cuidad de Babahoyo periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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