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dc.contributor.advisorOcampo Ulloa, Wendy Lorena
dc.contributor.authorNarváez García, Mauro Bladimir
dc.date.accessioned2024-03-28T05:56:41Z
dc.date.available2024-03-28T05:56:41Z
dc.date.issued2024
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/15854
dc.descriptionThe case study, which is presented below, is based on an analysis of the administrative management applied to the fertilizer marketing company "JENEDYD GIRALDO" in the city of Babahoyo, in which the causes of the absence of the administrative process within the stages were analyzed: planning, organization, direction and control; In the same way, the negative impacts that the company sustained in the 2023 period due to the lack of organization were examined. Prejudicial elements were recorded during the investigation process, from divided opinions on internal communication in the company, to the need to integrate management tools within administrative areas. Within the implemented method, the collaborators and the owner manager were taken into account because they are employees of the organization, as well as research techniques were applied for the respective data collection, in this way satisfying the needs of the project. It was concluded that the company must take action on the matter, due to the latent threat in the company, since the deficiency lies in the disorganization, where it is essential to execute administrative processes in each operation carried out as a marketing effect.es_ES
dc.descriptionThe case study, which is presented below, is based on an analysis of the administrative management applied to the fertilizer marketing company "JENEDYD GIRALDO" in the city of Babahoyo, in which the causes of the absence of the administrative process within the stages were analyzed: planning, organization, direction and control; In the same way, the negative impacts that the company sustained in the 2023 period due to the lack of organization were examined. Prejudicial elements were recorded during the investigation process, from divided opinions on internal communication in the company, to the need to integrate management tools within administrative areas. Within the implemented method, the collaborators and the owner manager were taken into account because they are employees of the organization, as well as research techniques were applied for the respective data collection, in this way satisfying the needs of the project. It was concluded that the company must take action on the matter, due to the latent threat in the company, since the deficiency lies in the disorganization, where it is essential to execute administrative processes in each operation carried out as a marketing effect.es_ES
dc.description.abstractEl caso de estudio, que se presenta a continuación, se basa en análisis de la gestión administrativa aplicada a la comercializadora de fertilizantes “JENEDYD GIRALDO” de la ciudad de Babahoyo, en el cual se analizaron las causas de la ausencia del proceso administrativo dentro de las etapas: planificación, organización, dirección y control; de la misma forma se examinó los impactos negativos que sostuvo la empresa en el periodo 2023 por la carencia de organización. Se registraron elementos prejudiciales durante el proceso de investigación, desde opiniones divididas sobre la comunicación interna en la empresa, hasta la necesidad de integrar herramientas de gestión dentro de las áreas administrativas. Dentro del método implementado, se tomo en cuenta los colaboradores y al gerente propietario debido que son funcionarios de la organización así mismo se aplicó técnicas de investigación para la respectiva obtención de datos, de esta manera satisfacer las necesidades del proyecto. Se concluyo que la empresa debe tomar cartas en el asunto, debido a la amenaza latente en la empresa, ya que la deficiencia radica en la desorganización, donde es imprescindible ejecutar procesos administrativos en cada operación que realiza como efecto de comercialización.es_ES
dc.format.extent53 p.es_ES
dc.language.isoeses_ES
dc.publisherBabahoyo: UTB-FAFI. 2024es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectGestiónes_ES
dc.subjectOrganizaciónes_ES
dc.subjectProceso Administrativoes_ES
dc.subjectAusenciaes_ES
dc.titleGestión administrativa aplicada a la Comercializadora de Fertilizantes “Jenedyd Giraldo” en la ciudad de Babahoyo, periodo 2023.es_ES
dc.typebachelorThesises_ES


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