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Estrategias de Marketing en la Óptica Solvision de la ciudad de Babahoyo, Periodo 2023.
| dc.contributor.advisor | Moreira Macias, Nelson David | |
| dc.contributor.author | Moran Murillo, Karen Ximena | |
| dc.date.accessioned | 2024-03-28T04:54:08Z | |
| dc.date.available | 2024-03-28T04:54:08Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15849 | |
| dc.description | Advertising is a fundamental discipline for any company seeking to connect with its audience and promote its products or services effectively. A successful promotion strategy involves a deep understanding of the target market, competition and consumer trends. Instead, it is key to conduct thorough market research to identify potential customers' needs, wants, and behaviors. This allows companies to adapt their strategies to meet those demands more precisely and relevantly. Once the target market has been understood, it is essential to develop a clear and differentiated value proposition that highlights the competitive advantages of the product or service. This may involve developing a strong brand, creating relevant and engaging content, as well as implementing effective communication tactics through various channels, such as social media, computer advertising, public relations, among others. In addition, it is important to constantly monitor and measure the performance of promotion strategies to make continuous adjustments and improvements. Finally, a basic part of any promotion strategy is engagement with the audience. This involves building strong, long-lasting relationships with clients through active interaction, personalized attention and exceptional customer service. Businesses can use tools like content showcasing, social media, and email to stay in touch with their customer base and build brand loyalty. In short, an effective promotion strategy relies on understanding the market, creating a differentiated value proposition, and ongoing engagement with the audience to drive business growth and success. | es_ES |
| dc.description | Advertising is a fundamental discipline for any company seeking to connect with its audience and promote its products or services effectively. A successful promotion strategy involves a deep understanding of the target market, competition and consumer trends. Instead, it is key to conduct thorough market research to identify potential customers' needs, wants, and behaviors. This allows companies to adapt their strategies to meet those demands more precisely and relevantly. Once the target market has been understood, it is essential to develop a clear and differentiated value proposition that highlights the competitive advantages of the product or service. This may involve developing a strong brand, creating relevant and engaging content, as well as implementing effective communication tactics through various channels, such as social media, computer advertising, public relations, among others. In addition, it is important to constantly monitor and measure the performance of promotion strategies to make continuous adjustments and improvements. Finally, a basic part of any promotion strategy is engagement with the audience. This involves building strong, long-lasting relationships with clients through active interaction, personalized attention and exceptional customer service. Businesses can use tools like content showcasing, social media, and email to stay in touch with their customer base and build brand loyalty. In short, an effective promotion strategy relies on understanding the market, creating a differentiated value proposition, and ongoing engagement with the audience to drive business growth and success. | es_ES |
| dc.description.abstract | La publicidad es una disciplina fundamental para cualquier empresa que busque conectarse con su audiencia y promover sus productos o servicios de manera efectiva. Una estrategia de promoción exitosa implica una profunda comprensión del mercado objetivo, la competencia y las tendencias del consumidor. En Groundwork lugar, es clave realizar una investigación de mercado exhaustiva para identificar las necesidades, deseos y comportamientos de los clientes potenciales. Esto permite a las empresas adaptar sus estrategias para satisfacer esas demandas de manera más precisa y relevante. Una vez que se ha comprendido el mercado objetivo, es esencial desarrollar una propuesta de intrepidez clara y diferenciada que resalte las ventajas competitivas del producto o servicio. Esto puede implicar el desarrollo de una marca sólida, la creación de contenido relevante y atractivo, así como la implementación de tácticas de comunicación efectiva a través de diversos canales, como redes sociales, publicidad informática, relaciones públicas, entre otros. Además, es principal monitorear y medir constantemente el rendimiento de las estrategias de promoción para realizar ajustes y mejoras continuas. Por último, una parte básica de cualquier estrategia de promoción es el compromiso con la audiencia. Esto implica construir relaciones sólidas y duraderas con los clientes a través de la interacción activa, la atención personalizada y el servicio al cliente excepcional. Las empresas pueden utilizar herramientas como el showcasing de contenidos, las redes sociales y el correo electrónico para mantenerse en contacto con su base de clientes y fomentar la lealtad a la marca. En resumen, una estrategia de promoción efectiva se basa en la comprensión del mercado, la creación de una propuesta de intrepidez diferenciada y el compromiso continuo con la audiencia para impulsar el crecimiento y el éxito empresarial. | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Consumidor | es_ES |
| dc.subject | Digitalización | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Producto | es_ES |
| dc.title | Estrategias de Marketing en la Óptica Solvision de la ciudad de Babahoyo, Periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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