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Gestión de venta en la Empresa By Marii del cantón Montalvo en el periodo 2023.
| dc.contributor.advisor | Gaibor Gaibor, July Yojana | |
| dc.contributor.author | Espín Pelagallo, Juan José | |
| dc.date.accessioned | 2024-03-27T02:53:05Z | |
| dc.date.available | 2024-03-27T02:53:05Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15822 | |
| dc.description | In summary, the sales management of the company BY MARII in the Montalvo canton during the period 2023 was characterized by a customer-focused approach, obtaining adaptation in the market and the continuous search for service excellence and product offering giving strategies. that contribute to the growth and consolidation of the company in those years, however, it is necessary to carry out a more detailed analysis to evaluate the financial impact of the strategies implemented, which is why the actions taken during this period have strengthened the competitive position of the company in the market. local market. The company BY MARII carried out a local market analysis to identify trends, consumer preferences and local competition, which provides valuable information to adapt its product and service offerings to the needs of the market, which allowed BY MARII to personalize its products. sales and marketing strategies for each of the customer segments thus increasing the effectiveness of their commercial efforts by implementing loyalty programs offering exceptional customer service by constantly seeking offers to improve their offering and purchasing experience. It kept abreast of the latest trends and market demands and regularly introduced new products and services to satisfy the needs that customers could observe. Constant innovation helped maintain customer interest, managing to identify the company from the competition. , the implementation of customer-centered policies has given an increase in the customer satisfaction index, reporting a more positive experience and they are more satisfied with the products and service offered by the company. | es_ES |
| dc.description | In summary, the sales management of the company BY MARII in the Montalvo canton during the period 2023 was characterized by a customer-focused approach, obtaining adaptation in the market and the continuous search for service excellence and product offering giving strategies. that contribute to the growth and consolidation of the company in those years, however, it is necessary to carry out a more detailed analysis to evaluate the financial impact of the strategies implemented, which is why the actions taken during this period have strengthened the competitive position of the company in the market. local market. The company BY MARII carried out a local market analysis to identify trends, consumer preferences and local competition, which provides valuable information to adapt its product and service offerings to the needs of the market, which allowed BY MARII to personalize its products. sales and marketing strategies for each of the customer segments thus increasing the effectiveness of their commercial efforts by implementing loyalty programs offering exceptional customer service by constantly seeking offers to improve their offering and purchasing experience. It kept abreast of the latest trends and market demands and regularly introduced new products and services to satisfy the needs that customers could observe. Constant innovation helped maintain customer interest, managing to identify the company from the competition. , the implementation of customer-centered policies has given an increase in the customer satisfaction index, reporting a more positive experience and they are more satisfied with the products and service offered by the company. | es_ES |
| dc.description.abstract | En resumen, la gestión de ventas de la empresa BY MARII en el cantón Montalvo durante el periodo 2023 se caracterizo por un enfoque centrado hacia los clientes obteniendo adaptación en el mercado y la búsqueda continua de la excelencia de servicio y la oferta de productos dando estrategias que contribuyen al crecimiento y la consolidación de la empresa en dichos años sin embargo es necesario realizar un análisis mas detallado para evaluar los impacto financiero de las estrategias implementadas por lo cual las acciones tomadas durante este periodo han fortalecido la posición competitiva de la empresa en el mercado local. La empresa BY MARII llevo a cabo un análisis de mercado local para identificar las tendencias, preferencias del consumidor y la competencia local lo cual proporciona información valiosa para adaptar su ofertas de productos y servicios en las necesidades del mercado lo que permitió a BY MARII personalizar sus estrategias de ventas y marketing para cada uno de los segmento de clientes aumentado así la efectividad de sus esfuerzos comerciales implementando programas de fidelización ofreciendo un servicio al cliente excepcional buscando constantemente ofertas para mejorar su oferta y experiencia de compra. Se mantuvo al tanto de las últimas tendencias y demandas del mercado y se introdujo regularmente nuevos productos y servicios para satisfacer las necesidades que pueden observar hacia los clientes, la innovación constante ayudo a mantener el interés de los clientes logrando identificar a la empresa de la competencia, la implementación de políticas centradas en el cliente ha dado un aumento en el índice de satisfacción al cliente reportando una experiencia mas positiva y están más satisfechos con los productos y servicio ofrecidos por la empresa. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comprador | es_ES |
| dc.subject | Poder adquisitivo | es_ES |
| dc.subject | Satisfacción | es_ES |
| dc.subject | Tiempo | es_ES |
| dc.subject | Ventas | es_ES |
| dc.title | Gestión de venta en la Empresa By Marii del cantón Montalvo en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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