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Nivel de competitividad de la panadería "la favorita" en la ciudad de Babahoyo, en el año 2023.
| dc.contributor.advisor | Carrasco Echeverria, Gina Maribel | |
| dc.contributor.author | Carrera Alvarado, Jennifer Katiusca | |
| dc.date.accessioned | 2024-03-26T22:25:49Z | |
| dc.date.available | 2024-03-26T22:25:49Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15810 | |
| dc.description | "La Favorita" Bakery has been subjected to an exhaustive analysis of its level of competitiveness, with the aim of evaluating its position in the market. A variety of factors have been considered that directly impact your ability to stand out from the competition and maintain a sustainable advantage. First of all, the quality of the products offered by "La Favorita" stands out. Its reputation is based on the excellence of its breads and pastries, which contributes to solid customer loyalty. Furthermore, innovation in the product offering, with the introduction of healthy options and unique specialties, has proven to be a strong point. The analysis also addresses the operational efficiency of the bakery. Inventory management, process optimization and staff training are key elements that directly affect profitability and responsiveness to market demand. Another relevant aspect is the presence on digital platforms and social networks. Online visibility and interaction with customers through these platforms have become essential in today's business environment. "La Favorita" has demonstrated a solid presence in this aspect, which contributes to the expansion of its customer base. Finally, the bakery's pricing strategy is evaluated in relation to the competition. Flexibility and adaptability in this regard are crucial to attracting and retaining customers in a dynamic market. | es_ES |
| dc.description | "La Favorita" Bakery has been subjected to an exhaustive analysis of its level of competitiveness, with the aim of evaluating its position in the market. A variety of factors have been considered that directly impact your ability to stand out from the competition and maintain a sustainable advantage. First of all, the quality of the products offered by "La Favorita" stands out. Its reputation is based on the excellence of its breads and pastries, which contributes to solid customer loyalty. Furthermore, innovation in the product offering, with the introduction of healthy options and unique specialties, has proven to be a strong point. The analysis also addresses the operational efficiency of the bakery. Inventory management, process optimization and staff training are key elements that directly affect profitability and responsiveness to market demand. Another relevant aspect is the presence on digital platforms and social networks. Online visibility and interaction with customers through these platforms have become essential in today's business environment. "La Favorita" has demonstrated a solid presence in this aspect, which contributes to the expansion of its customer base. Finally, the bakery's pricing strategy is evaluated in relation to the competition. Flexibility and adaptability in this regard are crucial to attracting and retaining customers in a dynamic market. | es_ES |
| dc.description.abstract | La panadería "La Favorita" ha sido sometida a un exhaustivo análisis de su nivel de competitividad, con el objetivo de evaluar su posición en el mercado. Se ha considerado una variedad de factores que impactan directamente en su capacidad para destacar frente a la competencia y mantener una ventaja sostenible. En primer lugar, se destaca la calidad de los productos ofrecidos por "La Favorita". Su reputación se basa en la excelencia de sus panes y repostería, lo que contribuye a una sólida fidelización de clientes. Además, la innovación en la oferta de productos, con la introducción de opciones saludables y especialidades únicas, ha demostrado ser un punto fuerte. El análisis también aborda la eficiencia operativa de la panadería. La gestión de inventarios, la optimización de procesos y la capacitación del personal son elementos clave que afectan directamente la rentabilidad y la capacidad de respuesta ante la demanda del mercado. Otro aspecto relevante es la presencia en plataformas digitales y redes sociales. La visibilidad en línea y la interacción con los clientes a través de estas plataformas se han vuelto esenciales en el entorno comercial actual. "La Favorita" ha demostrado una presencia sólida en este aspecto, lo que contribuye a la expansión de su base de clientes. Finalmente, se evalúa la estrategia de precios de la panadería en relación con la competencia. La flexibilidad y adaptabilidad en este aspecto son cruciales para atraer y retener clientes en un mercado dinámico. | es_ES |
| dc.format.extent | 52 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Eficiencia operativa | es_ES |
| dc.subject | Innovación | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject | Presencia en línea | es_ES |
| dc.subject | Estrategia de Precios | es_ES |
| dc.title | Nivel de competitividad de la panadería "la favorita" en la ciudad de Babahoyo, en el año 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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