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Gestión de publicidad en el Minimarket D’ Liss Aguilar de la parroquia San Juan durante el periodo 2023.
| dc.contributor.advisor | Aguirre Sanabria, Mercy Edith | |
| dc.contributor.author | Arias Vinces, Angelica Kristel | |
| dc.date.accessioned | 2024-03-22T23:16:15Z | |
| dc.date.available | 2024-03-22T23:16:15Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15801 | |
| dc.description | During the 2023 period, the D'Liss Aguilar Minimarket in San Juan Parish implemented effective advertising management strategies to enhance its presence in the local market. In an increasingly competitive business environment, the minimarket stood out for its proactive approach to the promotion and visibility of its products and services. Advertising management focused on several key initiatives, including social media campaigns, point-of-sale promotions and collaborations with local businesses. Through an active presence on platforms such as Facebook and Instagram, the D'Liss Aguilar Minimarket managed to increase its follower base, interact with the community and disseminate information about offers and news. Point-of-sale promotions were strategically designed to incentivize impulse purchases and build customer loyalty. Discounts, special packages and rewards programs contributed to generating a greater flow of customers and consolidating the position of the minimarket as an attractive option for daily needs. Additionally, collaborations with local businesses allowed D'Liss Aguilar Minimarket to expand its reach and attract new customers through mutually beneficial partnerships. Joint events, sponsorships and participation in community activities reinforced the connection of the minimarket with the parish and generated a positive image in the minds of consumers. | es_ES |
| dc.description | During the 2023 period, the D'Liss Aguilar Minimarket in San Juan Parish implemented effective advertising management strategies to enhance its presence in the local market. In an increasingly competitive business environment, the minimarket stood out for its proactive approach to the promotion and visibility of its products and services. Advertising management focused on several key initiatives, including social media campaigns, point-of-sale promotions and collaborations with local businesses. Through an active presence on platforms such as Facebook and Instagram, the D'Liss Aguilar Minimarket managed to increase its follower base, interact with the community and disseminate information about offers and news. Point-of-sale promotions were strategically designed to incentivize impulse purchases and build customer loyalty. Discounts, special packages and rewards programs contributed to generating a greater flow of customers and consolidating the position of the minimarket as an attractive option for daily needs. Additionally, collaborations with local businesses allowed D'Liss Aguilar Minimarket to expand its reach and attract new customers through mutually beneficial partnerships. Joint events, sponsorships and participation in community activities reinforced the connection of the minimarket with the parish and generated a positive image in the minds of consumers. | es_ES |
| dc.description.abstract | Durante el periodo 2023, el Minimarket D'Liss Aguilar en la Parroquia San Juan implementó estrategias efectivas de gestión de publicidad para potenciar su presencia en el mercado local. En un entorno comercial cada vez más competitivo, el Minimarket se destacó por su enfoque proactivo en la promoción y visibilidad de sus productos y servicios. La gestión de publicidad se centró en varias iniciativas clave, entre las que se incluyeron campañas en redes sociales, promociones en punto de venta y colaboraciones con empresas locales. A través de una presencia activa en plataformas como Facebook e Instagram, el Minimarket D'Liss Aguilar logró aumentar su base de seguidores, interactuar con la comunidad y difundir información sobre ofertas y novedades. Las promociones en el punto de venta se diseñaron estratégicamente para incentivar las compras impulsivas y fomentar la lealtad del cliente. Descuentos, paquetes especiales y programas de recompensas contribuyeron a generar un mayor flujo de clientes y a consolidar la posición del Minimarket como una opción atractiva para las necesidades diarias. Además, las colaboraciones con empresas locales permitieron al Minimarket D'Liss Aguilar ampliar su alcance y atraer nuevos clientes a través de asociaciones mutuamente beneficiosas. Eventos conjuntos, patrocinios y participación en actividades comunitarias reforzaron la conexión del Minimarket con la parroquia y generaron una imagen positiva en la mente de los consumidores. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias publicitarias | es_ES |
| dc.subject | Digitalización Marketing | es_ES |
| dc.subject | Publicidad local | es_ES |
| dc.subject | Promoción de ventas | es_ES |
| dc.title | Gestión de publicidad en el Minimarket D’ Liss Aguilar de la parroquia San Juan durante el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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