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Marketing digital de la empresa artefacta de la ciudad de Babahoyo
| dc.contributor.advisor | Carrasco Echeverria, Gina Maribel | |
| dc.contributor.author | Bajaña Flores, Rosa Marilin | |
| dc.date.accessioned | 2023-11-10T21:54:03Z | |
| dc.date.available | 2023-11-10T21:54:03Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15190 | |
| dc.description | The objective of this case study is to establish whether the digital marketing of the company Artefacta has had an impact on the sales volume in the city of Babahoyo. Through this research work it is intended to establish the importance of a correct management of digital marketing in the commercial sector, since it offers great competitive sales as a greater number of reach and market penetration. In such a way, this research is oriented to the leaders of small, medium and large companies that develop in the commercial sector of the city of Babahoyo and its surroundings. The thematic axis of this project is mainly focused on the research line of the Commerce Career, called: Financial, Administrative, Tax, Audit and Control Management, since the company Artefacta is positioned in the commercial sector as one of the companies whose sustainability is represented by its sales and its private economic model | es_ES |
| dc.description | The objective of this case study is to establish whether the digital marketing of the company Artefacta has had an impact on the sales volume in the city of Babahoyo. Through this research work it is intended to establish the importance of a correct management of digital marketing in the commercial sector, since it offers great competitive sales as a greater number of reach and market penetration. In such a way, this research is oriented to the leaders of small, medium and large companies that develop in the commercial sector of the city of Babahoyo and its surroundings. The thematic axis of this project is mainly focused on the research line of the Commerce Career, called: Financial, Administrative, Tax, Audit and Control Management, since the company Artefacta is positioned in the commercial sector as one of the companies whose sustainability is represented by its sales and its private economic model | es_ES |
| dc.description.abstract | Para el presente caso de estudio se plantea el siguiente objetivo establecer si el marketing digital de la empresa Artefacta ha incidido en el volumen de ventas en la ciudad de Babahoyo. A través de este trabajo investigativo se pretende establecer la importancia de un correcto manejo del marketing digital en el sector comercial, puesto que este ofrece grandes ventas competitivas como mayor número de alcance y penetración de mercado. De tal manera, que esta investigación va orientado a los dirigentes de las pequeñas, medianas y grandes empresas que se desarrollan en el sector comercial de la ciudad de Babahoyo y sus alrededores. El eje temático por el que está direccionado este proyecto se centra principalmente en la línea de investigación de la Carrera de Comercio, denominada: Gestión Financiera, Administrativa, Tributaria, Auditoría y Control, puesto que la empresa Artefacta se encuentra posicionada en el sector comercial como una de las empresas que su sostenibilidad se representa por sus ventas y su modelo económico privado. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Redes Sociales | es_ES |
| dc.subject | Customer Service | es_ES |
| dc.subject | Artefacta | es_ES |
| dc.title | Marketing digital de la empresa artefacta de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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