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dc.contributor.advisorSoto Valle, Carlos Julio
dc.contributor.authorOchoa Murillo, Isabel De La Cruz
dc.date.accessioned2023-11-07T14:03:40Z
dc.date.available2023-11-07T14:03:40Z
dc.date.issued2023
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/15034
dc.descriptionThe purpose of this case study is to establish an online business model for the innovation company Tecnológica Garcia, Several investigations were carried out in which we realized that said company does not have the necessary tools that help companies develop competitive advantage, because they are computer-based systems that provide users with the necessary information for decision making. in a timely manner, allowing corrections to be made and/or controls to guarantee the precision of your processes. The results of this case study were observed, which help us determine the possibility of the company's growth. Therefore, a computer solution is proposed that would help you greatly increase your sales through an online store in which it would be more feasible since customers can observe the products that are in stock or the offers that are available without moving. to the business itself. If the customer is interested in one of the products offered by the company Innovación Tecnológica Garcia, they wish to make the purchase through the order cart, choosing the payment action and the way they want their order to arrive by means of transportation or by delivery service.es_ES
dc.descriptionThe purpose of this case study is to establish an online business model for the innovation company Tecnológica Garcia, Several investigations were carried out in which we realized that said company does not have the necessary tools that help companies develop competitive advantage, because they are computer-based systems that provide users with the necessary information for decision making. in a timely manner, allowing corrections to be made and/or controls to guarantee the precision of your processes. The results of this case study were observed, which help us determine the possibility of the company's growth. Therefore, a computer solution is proposed that would help you greatly increase your sales through an online store in which it would be more feasible since customers can observe the products that are in stock or the offers that are available without moving. to the business itself. If the customer is interested in one of the products offered by the company Innovación Tecnológica Garcia, they wish to make the purchase through the order cart, choosing the payment action and the way they want their order to arrive by means of transportation or by delivery service.es_ES
dc.description.abstractEn el presente estudio de caso tiene la finalidad de establecer un modelo de negocio en línea para la empresa innovación Tecnológica Garcia, Se realizaron varias investigaciones en la cual nos dimos cuenta que dicha empresa no dispone de las herramientas necesarias que ayudan a las empresas a desarrollar ventaja competitiva, debido a que son sistemas basados en computadoras que brindan a los usuarios la información necesaria para la toma de decisiones de manera oportuna, permitiendo hacer correcciones y/o tener controles que garanticen la precisión de sus procesos. Se observaron los resultados de este estudio de caso que nos ayudan a determinar la posibilidad del crecimiento de la empresa. Por ende se le propone una solución informática que le ayudaría mucho incrementar sus venta por medio de una tienda online en la cual se le haría más factible ya que los clientes pueda observar los productos que se encuentra en stock o las oferta que tenga disponible sin movilizarse al propio negocio. Si el cliente está interesado en unos de los productos que ofrece la empresa Innovación Tecnológica Garcia, desea realizar la compra a través del carrito de pedidos eligiendo la acción de pago y la forma como desee que su pedido llegue por medio de transporte o por servientregaes_ES
dc.format.extent39 p.es_ES
dc.language.isoeses_ES
dc.publisherBabahoyo: UTB-FAFI. 2023es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectPlataforma de comercio electrónicoes_ES
dc.subjectPágina web o sitio webes_ES
dc.subjectTienda virtuales_ES
dc.subjectComercio onlinees_ES
dc.titleDiseño y modelamiento de una solución informática para establecer un modelo de negocio en línea para la empresa de “INNOVACIÓN TECNOLÓGICA GARCÍAes_ES
dc.typebachelorThesises_ES


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