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Comercialización del cultivo de naranja (Citrus sinensis, L) en el Ecuador
| dc.contributor.advisor | Medina Pinoargote, Gabriela | |
| dc.contributor.author | Suarez Piña, Merly Isabel | |
| dc.date.accessioned | 2023-11-01T19:54:29Z | |
| dc.date.available | 2023-11-01T19:54:29Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14975 | |
| dc.description | The Orange had its origin in Southeast Asia, it has been cultivated and consumed for many years, this crop has become a fundamental support for the country's economy, because the climatic and topographic conditions are optimal and have made it easier to plant these plants and thus expand this crop, both for national and international consumption. The objectives of the research are to analyze the marketing of oranges in Ecuador, as well as to understand the process that producers carry out to market their products. Additionally, determine the socioeconomic importance that this crop represents for producers. The present investigation gave results that more than 80% of orange producers market their product by the thousand, since they consider it to be more profitable and they obtain good income. 15% of producers prefer to sell by lot. In the marketing of oranges, producers do so indirectly, since intermediaries have more participation in the entire marketing process. The actors involved in the marketing process are the producer, collector, retailers and final consumers, all of whom play a fundamental role within the chain. To prepare the document, information was collected from magazines, current documents, websites and scientific articles, which intervened in the contribution of opinions and ideas of authors that allowed analyzing the development of this research. Relevant topics were specified regarding the analysis of the commercialization of orange cultivation in Ecuador. | es_ES |
| dc.description | The Orange had its origin in Southeast Asia, it has been cultivated and consumed for many years, this crop has become a fundamental support for the country's economy, because the climatic and topographic conditions are optimal and have made it easier to plant these plants and thus expand this crop, both for national and international consumption. The objectives of the research are to analyze the marketing of oranges in Ecuador, as well as to understand the process that producers carry out to market their products. Additionally, determine the socioeconomic importance that this crop represents for producers. The present investigation gave results that more than 80% of orange producers market their product by the thousand, since they consider it to be more profitable and they obtain good income. 15% of producers prefer to sell by lot. In the marketing of oranges, producers do so indirectly, since intermediaries have more participation in the entire marketing process. The actors involved in the marketing process are the producer, collector, retailers and final consumers, all of whom play a fundamental role within the chain. To prepare the document, information was collected from magazines, current documents, websites and scientific articles, which intervened in the contribution of opinions and ideas of authors that allowed analyzing the development of this research. Relevant topics were specified regarding the analysis of the commercialization of orange cultivation in Ecuador. | es_ES |
| dc.description.abstract | La Naranja tuvo su origen en el sudeste de Asia, esta ha sido cultivada y consumida desde hace muchos años atrás, este cultivo se ha convertido en un sustento primordial para la economía del país, debido a que las condiciones climáticas y topográficas son óptimas y han facilitado sembrar estas plantas y así ampliar este cultivo, tanto para el consumo nacional e internacional. La investigación tiene como objetivos analizar la comercialización de la naranja en el Ecuador, de la misma forma conocer el proceso que realizan los productores para comercializar sus productos. Además, determinar la importancia socioeconómica que representa este cultivo para los productores. La presente investigación dio como resultados que más del 80% de los productores de naranja comercializan su producto por millar, ya que consideran que es más rentable y obtienen buenos ingresos. El 15% de productores prefieren vender por lote. En la comercialización de la naranja los productores los hacen de forma indirecta, ya que en todo el proceso de comercialización los intermediarios tienen más participación. Los actores que intervienen en el proceso de comercialización son el productor, acopiador, detallistas y consumidores finales todos ellos juegan un papel fundamental dentro de la cadena. Para la realización del documento se recopilo informacion de revistas, documentos actuales, sitios web y artículos científicos, que intervengan en el aporte de opiniones e ideas de autores que permitieron analizar el desarrollo de la presente investigación. Se especifico temáticas relevantes sobre el análisis de la comercialización del cultivo de naranja en el Ecuador. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Naranja | es_ES |
| dc.subject | Comercialización | es_ES |
| dc.subject | Economía | es_ES |
| dc.subject | Agricultor | es_ES |
| dc.title | Comercialización del cultivo de naranja (Citrus sinensis, L) en el Ecuador | es_ES |
| dc.type | bachelorThesis | es_ES |
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