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Estrategias de marketing de la Empresa Milaudit S.A en la ciudad de Guayaquil en el periodo 2022.
dc.contributor.advisor | Ocampo Ulloa, Wendy Lorena | |
dc.contributor.author | Plaza Martínez, Alejandra María | |
dc.date.accessioned | 2023-10-20T15:28:31Z | |
dc.date.available | 2023-10-20T15:28:31Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14735 | |
dc.description | This case study consists of an analysis of the marketing strategy. The company Milaudit S.A is dedicated to providing services with experience in issues in the area of auditing, corporate, tax, financial, labor and process implementation, in the city of Guayaquil. Research supports marketing strategies. Various authors act as guides for the analysis of business problems. With the help of the research, the research model was determined, reflecting on the methods and tools to be used, such as surveys and interviews. | es_ES |
dc.description | This case study consists of an analysis of the marketing strategy. The company Milaudit S.A is dedicated to providing services with experience in issues in the area of auditing, corporate, tax, financial, labor and process implementation, in the city of Guayaquil. Research supports marketing strategies. Various authors act as guides for the analysis of business problems. With the help of the research, the research model was determined, reflecting on the methods and tools to be used, such as surveys and interviews. | es_ES |
dc.description.abstract | El presente estudio de caso consiste en un análisis de la estrategia de marketing. La empresa Milaudit S.A esta dedicada a brindar servicios con experiencia en temas en el área de auditoría, societario, tributarios, financieros, laborales y de implementación de procesos, en la ciudad de Guayaquil. La investigación respalda las estrategias de marketing.Diversos autores actúan como guías para el análisis de los problemas empresariales. Con la ayuda de la investigación se determinó el modelo de investigación, reflexionar sobre los métodos y herramientas a utilizar, como encuestas y entrevistas. | es_ES |
dc.format.extent | 38 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Marketing | es_ES |
dc.subject | Estrategias | es_ES |
dc.subject | Mercado competitivo | es_ES |
dc.subject | Posicionamiento | es_ES |
dc.title | Estrategias de marketing de la Empresa Milaudit S.A en la ciudad de Guayaquil en el periodo 2022. | es_ES |
dc.type | bachelorThesis | es_ES |