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Gestión administrativa en la Empresa “Pentagro S.A” de la ciudad de Babahoyo, periodo 2022.
| dc.contributor.advisor | Fonseca Vásconez, José Fabián | |
| dc.contributor.author | Guapulema Mariscal, Andrea Stefania | |
| dc.date.accessioned | 2023-10-18T21:13:26Z | |
| dc.date.available | 2023-10-18T21:13:26Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14708 | |
| dc.description | Introduction: The company “Pentagro S.A” is a company dedicated to the sale and marketing of agricultural inputs. It began in 2019 during the pandemic. Currently, this venture was born as an alternative to the need that arose in the area. agronomic of the Babahoyo canton and why not say of the province of Los Ríos. Pentagro S.A. Identifying the opportunity and an input market that was not very satisfied, he decided to offer agricultural inputs for all types of plantations. Objective: Optimize the productive resources in the company in order to carry out good administrative management of each element that this establishment has. Methodology: the exploratory method was used which helped collect preliminary data, such as interviews, observations or document review, which we could use to design a more focused and specific research approach. Result: the company has great opportunities, the main ones being geographical expansion and commercial agreements since through this it can be seen that the number of dissatisfied customers is many, so that is where the supplies and supplies must be distributed quickly. the service. Conclusion: it was concluded that the situation of the company is good, because, although the weaknesses and threats are greater than the strengths and opportunities, the company must remain in the market looking for the possibility of increasing the value of customer acceptance of the products offered, a criterion that is issued from the theoretical foundation of situational analysis. | es_ES |
| dc.description | Introduction: The company “Pentagro S.A” is a company dedicated to the sale and marketing of agricultural inputs. It began in 2019 during the pandemic. Currently, this venture was born as an alternative to the need that arose in the area. agronomic of the Babahoyo canton and why not say of the province of Los Ríos. Pentagro S.A. Identifying the opportunity and an input market that was not very satisfied, he decided to offer agricultural inputs for all types of plantations. Objective: Optimize the productive resources in the company in order to carry out good administrative management of each element that this establishment has. Methodology: the exploratory method was used which helped collect preliminary data, such as interviews, observations or document review, which we could use to design a more focused and specific research approach. Result: the company has great opportunities, the main ones being geographical expansion and commercial agreements since through this it can be seen that the number of dissatisfied customers is many, so that is where the supplies and supplies must be distributed quickly. the service. Conclusion: it was concluded that the situation of the company is good, because, although the weaknesses and threats are greater than the strengths and opportunities, the company must remain in the market looking for the possibility of increasing the value of customer acceptance of the products offered, a criterion that is issued from the theoretical foundation of situational analysis. | es_ES |
| dc.description.abstract | Introducción: La empresa “Pentagro S.A” es una empresa dedicada a la venta y comercialización de insumos agrícolas, tiene sus inicios en el año 2019 durante la pandemia, actualmente, el presente emprendimiento nace como una alternativa a la necesidad que se presentaba en el área agronómica del cantón Babahoyo y porque no decir de la provincia de los Ríos. Pentagro S.A. identificando la oportunidad y un mercado insumos al mercado poco satisfecho decidió ofertar insumos agrícolas para todo tipo de plantaciones. Objetivo: Optimizar los recursos productivos en la empresa para así realizar una buena gestión administrativa de cada elemento que posee este establecimiento. Metodología: se utilizó el método exploratorio el cual ayudó a recopilar datos preliminares, como entrevistas, observaciones o revisión de documentos, que pudimos utilizar para diseñar un enfoque de investigación más enfocado y específico. Resultado: la empresa cuenta con grandes oportunidades entre las principales esta la expansión geográfica y los acuerdos comerciales ya que por medio de esto se puede evidenciar que el número de clientes insatisfechos son muchos por lo que es ahí donde se debe distribuir con rapidez los insumos y el servicio. Conclusión: se llegó a la conclusión de que la situación de la empresa es buena, porque, a pesar que las debilidades y la amenazas son mayores a las fortalezas y oportunidades, la empresa debe mantenerse en el mercado buscando la posibilidad de aumentar el valor de aceptación en los clientes sobre los productos que se oferta, criterio que se emite desde el fundamento teórico del análisis situacional. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión administrativa | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Procesos | es_ES |
| dc.subject | Insumos | es_ES |
| dc.subject | Agrícolas | es_ES |
| dc.title | Gestión administrativa en la Empresa “Pentagro S.A” de la ciudad de Babahoyo, periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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