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Procesos administrativos, en la distribuidora de Confites E.F de la ciudad de Babahoyo, ubicado en el Cantón Babahoyo-Provincia de Los Ríos, periodo 2022
| dc.contributor.advisor | Pazmiño Gavilánez, Washington Enrique | |
| dc.contributor.author | Estupiñán Figueroa, Desiree Ibeth | |
| dc.date.accessioned | 2023-10-18T16:38:47Z | |
| dc.date.available | 2023-10-18T16:38:47Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14702 | |
| dc.description | In today's business era, where competition is fierce and customer expectations are constantly rising, operational efficiency and quality customer service are crucial to the success and sustainability of any business. A case that illustrates the importance of addressing these challenges is that of Distribuidora de Confites E.F, located in the picturesque Babahoyo Canton of the Province of Los Ríos. Throughout 2022, this company has faced a substantial problem that has left scars in its ability to provide quality service and maintain customer satisfaction. One of the main problems identified is the management of customer queries and requests. The significant delay in responding to these queries has led to frustration and discontent, eroding customer trust in the company. This delay can have deep roots in a lack of internal coordination, inadequate resource allocation, or ineffective communication processes. In addition, the use of a centralized system for monitoring consultations has resulted in untimely and less efficient attention. Another crucial aspect that has negatively impacted Distribuidora de Confites E.F is poor order management. Customers have complained about the lack of follow-up on their orders, some of which are not delivered within the agreed deadlines. This situation has led to a loss of confidence in the company and has exposed problems in the supply chain, lack of coordination between teams and difficulties in the packaging and shipping process. In this case study, we will explore each of these challenges in depth and present practical solutions to address them. Distribuidora de Confites E.F has undeniable potential to overcome these obstacles and strengthen its position in the market. | es_ES |
| dc.description | In today's business era, where competition is fierce and customer expectations are constantly rising, operational efficiency and quality customer service are crucial to the success and sustainability of any business. A case that illustrates the importance of addressing these challenges is that of Distribuidora de Confites E.F, located in the picturesque Babahoyo Canton of the Province of Los Ríos. Throughout 2022, this company has faced a substantial problem that has left scars in its ability to provide quality service and maintain customer satisfaction. One of the main problems identified is the management of customer queries and requests. The significant delay in responding to these queries has led to frustration and discontent, eroding customer trust in the company. This delay can have deep roots in a lack of internal coordination, inadequate resource allocation, or ineffective communication processes. In addition, the use of a centralized system for monitoring consultations has resulted in untimely and less efficient attention. Another crucial aspect that has negatively impacted Distribuidora de Confites E.F is poor order management. Customers have complained about the lack of follow-up on their orders, some of which are not delivered within the agreed deadlines. This situation has led to a loss of confidence in the company and has exposed problems in the supply chain, lack of coordination between teams and difficulties in the packaging and shipping process. In this case study, we will explore each of these challenges in depth and present practical solutions to address them. Distribuidora de Confites E.F has undeniable potential to overcome these obstacles and strengthen its position in the market. | es_ES |
| dc.description.abstract | En la actual era empresarial, donde la competencia es feroz y las expectativas de los clientes están en constante aumento, la eficiencia operativa y la calidad de la atención al cliente son cruciales para el éxito y la sostenibilidad de cualquier negocio. Un caso que ilustra la importancia de abordar estos desafíos es el de la Distribuidora de Confites E.F, ubicada en el pintoresco Cantón Babahoyo de la Provincia de Los Ríos. A lo largo del año 2022, esta empresa ha enfrentado una problemática sustancial que ha dejado cicatrices en su capacidad para brindar un servicio de calidad y mantener la satisfacción de sus clientes. Uno de los principales problemas identificados es la gestión de consultas y solicitudes de los clientes. La demora significativa en responder a estas consultas ha generado frustración y descontento, erosionando la confianza de los clientes en la empresa. Esta demora puede tener raíces profundas en la falta de coordinación interna, una asignación inadecuada de recursos o procesos de comunicación poco eficaces. Además, la carencia de un sistema centralizado para el seguimiento de las consultas ha resultado en una atención inoportuna y menos eficiente. Otro aspecto crucial que ha impactado negativamente a la Distribuidora de Confites E.F es la deficiente gestión de pedidos. Los clientes se han quejado de la falta de seguimiento a sus pedidos, algunos de los cuales no se entregan en los plazos acordados. Esta situación ha llevado a la pérdida de confianza en la empresa y ha dejado al descubierto problemas en la cadena de suministro, falta de coordinación entre equipos y dificultades en el proceso de empaque y envío. En este estudio de caso, exploraremos en profundidad cada uno de estos desafíos y presentaremos soluciones prácticas para abordarlos. La Distribuidora de Confites E.F tiene un potencial innegable para superar estos obstáculos y fortalecer su posición en el mercado. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Administración | es_ES |
| dc.subject | Eficiencia | es_ES |
| dc.subject | Operativa | es_ES |
| dc.subject | Negocio | es_ES |
| dc.subject | Confitería | es_ES |
| dc.title | Procesos administrativos, en la distribuidora de Confites E.F de la ciudad de Babahoyo, ubicado en el Cantón Babahoyo-Provincia de Los Ríos, periodo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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