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Estrategias de marketing para el local "Doctor Glass" ubicado en la calle García Moreno, en la ciudad de Babahoyo, periodo 2022.
| dc.contributor.advisor | Encalada Tenorio, Georgina Janeth | |
| dc.contributor.author | Dumani Campos, Leonardo Isaac | |
| dc.date.accessioned | 2023-10-18T15:38:23Z | |
| dc.date.available | 2023-10-18T15:38:23Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14699 | |
| dc.description | This case study called “Marketing strategies for the "Doctor Glass" store located on García Moreno Street, in the city of Babahoyo, period 2022, is structured in the line of research Financial, administrative, tax, audit and control management, and focused on the Marketing and Advertising subline. The objectives of this case study are to evaluate the strategies that the company has been applying, as well as to determine the various strategies that exist, to analyze the impact they may have on the company and thus be able to classify and prioritize the goal that is expected to be obtained. apply them. Regarding the conceptualization of the work, information was collected about the different types of marketing strategies that exist and that are in accordance with the economic activity of the company and can be favorable for its growth and achievement of its objectives. This work has applied the observational research methodology, focused on the preferences and opinions of users, in order to obtain important information that can be of benefit to the company. The qualitative and quantitative method was also applied through an interview. directed. to the owner and a survey answered by customers | es_ES |
| dc.description | This case study called “Marketing strategies for the "Doctor Glass" store located on García Moreno Street, in the city of Babahoyo, period 2022, is structured in the line of research Financial, administrative, tax, audit and control management, and focused on the Marketing and Advertising subline. The objectives of this case study are to evaluate the strategies that the company has been applying, as well as to determine the various strategies that exist, to analyze the impact they may have on the company and thus be able to classify and prioritize the goal that is expected to be obtained. apply them. Regarding the conceptualization of the work, information was collected about the different types of marketing strategies that exist and that are in accordance with the economic activity of the company and can be favorable for its growth and achievement of its objectives. This work has applied the observational research methodology, focused on the preferences and opinions of users, in order to obtain important information that can be of benefit to the company. The qualitative and quantitative method was also applied through an interview. directed. to the owner and a survey answered by customers | es_ES |
| dc.description.abstract | El presente caso de estudio denominado “Estrategias de marketing para el local "doctor Glass" ubicado en la calle García Moreno, en la ciudad de Babahoyo periodo 2022, se encuentra estructurado en la línea de investigación Gestión financiera, administrativa, tributaria, auditoría y control, y enfocado en la sub-linea de Marketing y Publicidad. Los objetivos de este caso de estudio son evaluar las estrategias que la empresa a estado aplicando, así como determinar las diversas estrategias que existen, para analizar el impacto que pueden tener en la empresa y así poder clasificar y priorizar el fin que se espera obtener al aplicarlas. En cuanto a la conceptualización del trabajo se recopilo información sobre los distintos tipos de estrategias de marketing que existen y que van acorde a la actividad económica de la empresa y pueden ser favorables para su crecimiento y alcance de sus objetivos. Este trabajo ha aplicado la metodología de investigación por observación, enfocada en las preferencias y opiniones de los usuarios, con el fin de obtener información importante que puede ser de beneficio para la empresa, también se aplicó el método cualitativo y cuantitativo por medio una entrevista dirigida al propietario y una encuesta respondida por los clientes | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Celulares | es_ES |
| dc.subject | Accesorios | es_ES |
| dc.title | Estrategias de marketing para el local "Doctor Glass" ubicado en la calle García Moreno, en la ciudad de Babahoyo, periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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