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Marketing digital de la empresa Motopower de la ciudad de Babahoyo en el periodo 2022
| dc.contributor.advisor | Morales Reyna, Franklin Rafael | |
| dc.contributor.author | Chica Naranjo, Cindy Estefanía | |
| dc.date.accessioned | 2023-10-17T21:51:12Z | |
| dc.date.available | 2023-10-17T21:51:12Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14694 | |
| dc.description | Motopower is a company dedicated to the sale and marketing of motorcycles of the most important brands in the local and international market and has an extensive variety of spare parts and accessories for motorcycles and bicycles. For this research work the following objective is defined to determine how digital marketing affects the positioning of the company Motopower in the city of Babahoyo in the period 2022. This project is of utmost relevance, since it aims to show the importance of managing an accurate planning of digital marketing strategies, since it allows companies to establish themselves in a visible and effective way in the opinion of consumers at the time of purchase. For the execution of this project instruments are implemented, both qualitative and quantitative methodology, since through them techniques such as interview and survey are established. At the same time, conclusions and recommendations were obtained. | es_ES |
| dc.description | Motopower is a company dedicated to the sale and marketing of motorcycles of the most important brands in the local and international market and has an extensive variety of spare parts and accessories for motorcycles and bicycles. For this research work the following objective is defined to determine how digital marketing affects the positioning of the company Motopower in the city of Babahoyo in the period 2022. This project is of utmost relevance, since it aims to show the importance of managing an accurate planning of digital marketing strategies, since it allows companies to establish themselves in a visible and effective way in the opinion of consumers at the time of purchase. For the execution of this project instruments are implemented, both qualitative and quantitative methodology, since through them techniques such as interview and survey are established. At the same time, conclusions and recommendations were obtained. | es_ES |
| dc.description.abstract | Motopower es una empresa dedicada a la venta y comercialización de motocicletas de las marcas más importantes del mercado local e internacional posee una extensa variedad de repuestos y accesorios para motos y bicicletas. Para el presente trabajo investigativo se define el siguiente objetivo determinar como el marketing digital incide en el posicionamiento de la empresa Motopower en la ciudad de Babahoyo en el periodo 2022. Este proyecto es de suma relevancia, dado que pretende comparecer con la importancia de gestionar una planificación precisa de estrategias de marketing digital, puesto que permite a las compañías establecerse de forma visible y efectiva en la opinión de los consumidores a la hora de comprar. Para la ejecución de este proyecto se implementan instrumentos, tanto de la metodología cualitativa y cuantitativa, dado que a través de ellos se establecen técnicas como la entrevista y la encuesta. Al mismo tiempo se obtuvieron las conclusiones y recomendaciones. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Redes Sociales | es_ES |
| dc.subject | Motocicletas | es_ES |
| dc.subject | Motopower | es_ES |
| dc.subject | Babahoyo | es_ES |
| dc.title | Marketing digital de la empresa Motopower de la ciudad de Babahoyo en el periodo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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