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ÉTICA PROFESIONAL EN LOS MEDIOS DE COMUNICACIÓN DIGITAL Y LA RESPONSABILIDAD SOCIAL EN EL CANTÓN QUEVEDO 2022.
| dc.contributor.advisor | Navarrete Ortega, Rosa Isabel | |
| dc.contributor.author | Zambrano Silva, Tulmira Divina | |
| dc.date.accessioned | 2023-06-23T17:17:43Z | |
| dc.date.available | 2023-06-23T17:17:43Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14590 | |
| dc.description | The objective of this investigative work was to analyze the contribution of professional ethics of digital communication media and its social responsibility in the Quevedo canton, where the following hypothesis is proposed: analyzing the contribution of professional ethics of digital communication media, we establish its social responsibility of the Quevedo canton. To determine the proposed objective, a type of documentary, descriptive and field research was used, where the population subject to study were the citizens of the Quevedo Canton, taking a sample through our formula, obtaining a result of 399 respondents. to which a questionnaire type survey was applied which included a total of 10 questions. As the main results of our investigation, we had that professional ethics both in journalists and in the digital media are of vital importance since they will be the letter of introduction of these two individuals, their contribution to them is to create the bond of credibility that exists between the Internet user and the medium that disseminates the information in addition to enforcing social responsibility through information you will see. To provide a solution to our problem, given the importance of professional ethics in the field of communication, the constant practice of values and social responsibility is recommended since it will be the way in which the journalist will be recognized. | es_ES |
| dc.description | The objective of this investigative work was to analyze the contribution of professional ethics of digital communication media and its social responsibility in the Quevedo canton, where the following hypothesis is proposed: analyzing the contribution of professional ethics of digital communication media, we establish its social responsibility of the Quevedo canton. To determine the proposed objective, a type of documentary, descriptive and field research was used, where the population subject to study were the citizens of the Quevedo Canton, taking a sample through our formula, obtaining a result of 399 respondents. to which a questionnaire type survey was applied which included a total of 10 questions. As the main results of our investigation, we had that professional ethics both in journalists and in the digital media are of vital importance since they will be the letter of introduction of these two individuals, their contribution to them is to create the bond of credibility that exists between the Internet user and the medium that disseminates the information in addition to enforcing social responsibility through information you will see. To provide a solution to our problem, given the importance of professional ethics in the field of communication, the constant practice of values and social responsibility is recommended since it will be the way in which the journalist will be recognized. | es_ES |
| dc.description.abstract | El presente trabajo investigativo tuvo como objetivo analizar el aporte de la ética profesional de los medios de comunicación digital y su responsabilidad social del cantón Quevedo, donde se plantea la siguiente hipótesis: analizando el aporte de la ética profesional de los medios de comunicación digital establecemos su responsabilidad social del cantón Quevedo. Para determinar el objetivo planteado se utilizó un tipo de investigación documental y descriptiva, donde la población sujeta a estudio eran los ciudadanos del Cantón Quevedo tomando una muestra a través de nuestra formula obteniendo un resultado de 399 encuestados a los cuales se les aplicó una encuesta en tipo de cuestionario la cual comprendía un total de 10 preguntas. Como principales resultados de nuestra investigación tuvimos que la ética profesional tanto en los periodistas como en los medios de comunicación digital son de vital importancia puesto que serán la carta de presentación de estos dos individuos, su aporte para con ellos es crear el lazo de credibilidad que existe entre el internauta y el medio que difunde las informaciones además de hacer cumplir la responsabilidad social a través de una información verás. Para brindar solución a nuestra problemática ante la importancia de la ética profesional en el ámbito de la comunicación se recomienda la práctica constante de los valores y responsabilidad social puesto que será la forma en que el periodista será reconocido. | es_ES |
| dc.format.extent | 63 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Responsabilidad social | es_ES |
| dc.subject | Valores | es_ES |
| dc.subject | Periodistas | es_ES |
| dc.title | ÉTICA PROFESIONAL EN LOS MEDIOS DE COMUNICACIÓN DIGITAL Y LA RESPONSABILIDAD SOCIAL EN EL CANTÓN QUEVEDO 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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