Mostrar el registro sencillo del ítem
Niveles de ventas de servicio en la asociación nacional Ecuatoriana de Turismo y Automovilismo - Aneta de la ciudad de Babahoyo, periodo 2022.
| dc.contributor.advisor | Lozano Chaguay, Luis Alberto | |
| dc.contributor.author | Guerrero Garcia, Alvaro Fernando | |
| dc.date.accessioned | 2023-06-06T04:33:45Z | |
| dc.date.available | 2023-06-06T04:33:45Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14277 | |
| dc.description | That the Ecuadorian National Association of Tourism and Motoring - ANETA, is a private organization dedicated to offering services to motorists, and has been operating in the city of Babahoyo for more than 20 years, being a pioneer company in the market for this type of service. The objective of this study is to analyze the sales levels of the ANETA Babahoyo service, as well as the factors that affect them. The methodology used was descriptive with a qualitative-quantitative approach. For this purpose, the research line was used: Administrative, Tax, Audit and Control Financial Management, as well as its respective research subline: Public and private companies and institutions, established within the framework of the Commerce Career. Among the main findings found is that the market in which the Ecuadorian National Association of Tourism and Motoring - ANETA - currently operates has become very competitive with the presence of two companies that have entered the market to provide the same service. It has a weak vehicle fleet or vehicle infrastructure, which is a competitive weakness. It has designed communication strategies based on digital advertising, using the web page and social networks known in the medium, which is considered very successful. It maintains an alliance or agreement with institutions in the environment, seeking to attract secure clients, thus obtaining a competitive advantage in the market. | es_ES |
| dc.description | That the Ecuadorian National Association of Tourism and Motoring - ANETA, is a private organization dedicated to offering services to motorists, and has been operating in the city of Babahoyo for more than 20 years, being a pioneer company in the market for this type of service. The objective of this study is to analyze the sales levels of the ANETA Babahoyo service, as well as the factors that affect them. The methodology used was descriptive with a qualitative-quantitative approach. For this purpose, the research line was used: Administrative, Tax, Audit and Control Financial Management, as well as its respective research subline: Public and private companies and institutions, established within the framework of the Commerce Career. Among the main findings found is that the market in which the Ecuadorian National Association of Tourism and Motoring - ANETA - currently operates has become very competitive with the presence of two companies that have entered the market to provide the same service. It has a weak vehicle fleet or vehicle infrastructure, which is a competitive weakness. It has designed communication strategies based on digital advertising, using the web page and social networks known in the medium, which is considered very successful. It maintains an alliance or agreement with institutions in the environment, seeking to attract secure clients, thus obtaining a competitive advantage in the market. | es_ES |
| dc.description.abstract | Que la Asociación Nacional Ecuatoriana de Turismo y Automovilismo – ANETA, es una organización privada y se dedica a la oferta de servicios al automovilista, y opera en la ciudad de Babahoyo desde hace más de 20 años, siendo una empresa pionera en el mercado de este tipo de servicio. El objetivo de este estudio es analizar los niveles de ventas del servicio de ANETA Babahoyo, así como los factores que inciden en los mismos. La metodología que se empleó fue de tipo descriptivo con enfoque cualitativo-cuantitativo. Para efecto de esto se empleó la línea de investigación: Gestión Financiera Administrativa, tributaria, auditoría y control, así como, su respectiva sublinea de investigación: Empresas e instituciones públicas y privadas, establecidas en el marco de la Carrera de Comercio. Entre los principales hallazgos encontrados se tiene que el mercado en el cual actúa la Asociación Nacional Ecuatoriana de Turismo y Automovilismo – ANETA, actualmente se ha tornado muy competitivo con la presencia de dos empresas que han entrado al mercado a brindar el mismo servicio. Cuenta con un débil parque automotor o infraestructura vehicular, lo cual es una debilidad competitiva. Tiene diseñada estrategias comunicacionales basada en publicidad digital, usando página web y redes sociales conocidas en el medio, lo cual se considera muy acertado. Mantiene alianza o acuerdo con instituciones del medio, buscando captar clientes seguros, sacando de esta manera una ventaja competitiva en el mercado. | es_ES |
| dc.format.extent | 16 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | ANETA | es_ES |
| dc.subject | Niveles de ventas | es_ES |
| dc.subject | Competencia | es_ES |
| dc.subject | Mercado | es_ES |
| dc.title | Niveles de ventas de servicio en la asociación nacional Ecuatoriana de Turismo y Automovilismo - Aneta de la ciudad de Babahoyo, periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador