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Estrategia de ventas para la Empresa Gigantoideas de la ciudad de Babahoyo en el periodo 2022.
| dc.contributor.advisor | Carrasco Echeverria, Gina Maribel | |
| dc.contributor.author | Fabre Bustos, Estefany Domenica | |
| dc.date.accessioned | 2023-06-06T04:13:20Z | |
| dc.date.available | 2023-06-06T04:13:20Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14274 | |
| dc.description | This case study has as its theme: “SALES STRATEGY FOR THE COMPANY GIGANTOIDEAS OF THE CITY OF BABAHOYO IN THE PERIOD 2022”, whose purpose is that the company focuses on positioning in the market to generate profitability by efficiently using its sales strategies and technologies through the internet and social networks. The importance of the sales or marketing strategy in GIGANTOIDEAS to position a product in the market, pays attention to intangible factors such as service, quality, leadership and image. It is necessary to target the product or service to a specific audience and stand out in it to better understand customers, reduce competition and improve customer understanding. Product positioning is the foundation of the service and guides the rest of the sales plan, from the content created by the marketing team to the way the sales team seeks out potential customers. The company GIGANTOIDEAS lacks strategies that favor the correct performance and full implementation of business, nowadays every organization must have a strategy in all areas. The purpose of this research is to make an analysis of how the company GIGANTOIDEAS does not use sales strategies to have a positioning in the market to generate greater profitability by efficiently using technologies through the internet and social networks. The following methods were used: descriptive, because the company GIGANTOIDEAS, provided detailed information, using as an instrument the survey to 20 customers and the interview to the owner, another method that was used is the inductive method that allowed to draw general conclusions from specific premises. | es_ES |
| dc.description | This case study has as its theme: “SALES STRATEGY FOR THE COMPANY GIGANTOIDEAS OF THE CITY OF BABAHOYO IN THE PERIOD 2022”, whose purpose is that the company focuses on positioning in the market to generate profitability by efficiently using its sales strategies and technologies through the internet and social networks. The importance of the sales or marketing strategy in GIGANTOIDEAS to position a product in the market, pays attention to intangible factors such as service, quality, leadership and image. It is necessary to target the product or service to a specific audience and stand out in it to better understand customers, reduce competition and improve customer understanding. Product positioning is the foundation of the service and guides the rest of the sales plan, from the content created by the marketing team to the way the sales team seeks out potential customers. The company GIGANTOIDEAS lacks strategies that favor the correct performance and full implementation of business, nowadays every organization must have a strategy in all areas. The purpose of this research is to make an analysis of how the company GIGANTOIDEAS does not use sales strategies to have a positioning in the market to generate greater profitability by efficiently using technologies through the internet and social networks. The following methods were used: descriptive, because the company GIGANTOIDEAS, provided detailed information, using as an instrument the survey to 20 customers and the interview to the owner, another method that was used is the inductive method that allowed to draw general conclusions from specific premises. | es_ES |
| dc.description.abstract | El presente estudio de caso tiene como tema: “ESTRATEGIA DE VENTAS PARA LA EMPRESA GIGANTOIDEAS DE LA CIUDAD DE BABAHOYO EN EL PERIODO 2022”, cuyo propósito es que la empresa se centre en el posicionamiento en el mercado para generar rentabilidad utilizando eficientemente sus estrategias de ventas y las tecnologías a través del internet y las redes sociales. La importancia de la estrategia de ventas o marketing en GIGANTOIDEAS para posicionar un producto en el mercado, presta atención a factores intangibles como el servicio, la calidad, el liderazgo y la imagen. Es necesario dirigir el producto o servicio a un público específico y destacar en él para comprender mejor a los clientes, reducir la competencia y mejorar la comprensión de los clientes. El posicionamiento del producto es la base del servicio y guía el resto del plan de ventas, desde el contenido creado por el equipo de marketing hasta la forma en que el equipo de ventas busca a los clientes potenciales. La empresa GIGANTOIDEAS carece de estrategias que favorezcan el correcto desempeño y la plena implementación de los negocios, en la actualidad toda organización debe contar con una estrategia en todos los ámbitos. El propósito de esta investigación es hacer un análisis de cómo perjudica que la empresa GIGANTOIDEAS no utiliza estrategias de ventas para tener un posicionamiento en el mercado para generar mayor rentabilidad utilizando eficientemente las tecnologías a través del internet y las redes sociales. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Mercado | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Posicionamiento de Mercado | es_ES |
| dc.title | Estrategia de ventas para la Empresa Gigantoideas de la ciudad de Babahoyo en el periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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