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Estrategias de marketing online de la Veterinaria Zurivet de la ciudad de Babahoyo periodo 2022.
| dc.contributor.advisor | Carrasco Echeverria, Gina Maribel | |
| dc.contributor.author | Chavez Pérez, Stefanie Dayanna | |
| dc.date.accessioned | 2023-06-06T03:50:24Z | |
| dc.date.available | 2023-06-06T03:50:24Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14271 | |
| dc.description | This case study seeks to determine the online marketing strategies of VETERINARIA ZURIVET, which it uses through social networks to present information to customers who use the service provided by VETERINARIA ZURIVET. A descriptive investigation was applied while for the collection of information the customer survey will be carried out. The objective of the case study is to analyze online strategies through a situational diagnosis at VETERINARIA ZURIVET, with the purpose of inquiring about the efficiency of the commercial establishment in terms of carrying out actions that help increase the profitability of the business and better positioning in the local market. The documentary method that allowed obtaining information from secondary sources such as books, magazines, scientific articles, web pages was also applied. Likewise, the inductive method was used with which general conclusions were reached from specific premises obtained from the corresponding information. The technique applied was the interview with the owner of the veterinary to gather information about the problem. The results of the investigation allowed to know that in the commercial establishment there are a series of problems that affect its growth, such as: weak administration, lack of application of Online strategies and strategic marketing, in addition it does not have automation of sales processes, the importance of digital tools to increase sales, among other problematic situations and also that there is a need to implement online marketing strategies. | es_ES |
| dc.description | This case study seeks to determine the online marketing strategies of VETERINARIA ZURIVET, which it uses through social networks to present information to customers who use the service provided by VETERINARIA ZURIVET. A descriptive investigation was applied while for the collection of information the customer survey will be carried out. The objective of the case study is to analyze online strategies through a situational diagnosis at VETERINARIA ZURIVET, with the purpose of inquiring about the efficiency of the commercial establishment in terms of carrying out actions that help increase the profitability of the business and better positioning in the local market. The documentary method that allowed obtaining information from secondary sources such as books, magazines, scientific articles, web pages was also applied. Likewise, the inductive method was used with which general conclusions were reached from specific premises obtained from the corresponding information. The technique applied was the interview with the owner of the veterinary to gather information about the problem. The results of the investigation allowed to know that in the commercial establishment there are a series of problems that affect its growth, such as: weak administration, lack of application of Online strategies and strategic marketing, in addition it does not have automation of sales processes, the importance of digital tools to increase sales, among other problematic situations and also that there is a need to implement online marketing strategies. | es_ES |
| dc.description.abstract | El presente estudio de caso busca determinar las estrategias de marketing online de la VETERINARIA ZURIVET, que utiliza a través de las redes sociales para presentar información a los clientes que utilicen el servicio que presta la VETERINARIA ZURIVET. Se aplicó una investigación descriptiva mientras que para la recopilación de información se realizará la encuesta a los clientes. El objetivo del estudio de caso es analizar las estrategias online mediante un diagnóstico situacional a la VETERINARIA ZURIVET, con el propósito de indagar sobe la eficiencia del establecimiento comercial en cuanto a la realización de acciones que ayuden a incrementar la rentabilidad del negocio y mayor posicionamiento en el mercado local. También se aplicó el método documental que permitió obtener información de fuentes secundarias como libros, revistas, artículos científicos, páginas web. Así mismo se utilizó el método inductivo con el cual se llegó a conclusiones de carácter general a partir de premisas especificas obtenidas de la información correspondiente. La técnica aplicada fue la entrevista al propietario de la veterinaria para recopilar información sobre la problemática. Los resultados de la investigación permitieron conocer que en el establecimiento comercial existen una serie de problemas que inciden en su crecimiento, tales como: endeble administración, falta de aplicación de estrategias de Online y marketing estratégico, además no posee automatización de los procesos de ventas, la importancia de las herramientas digitales para incrementar ventas, entre otras situaciones problemáticas y además que existe la necesidad de implementar estrategias de marketing online. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Servicios | es_ES |
| dc.subject | Online | es_ES |
| dc.subject | Veterinaria | es_ES |
| dc.title | Estrategias de marketing online de la Veterinaria Zurivet de la ciudad de Babahoyo periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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