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Gestión administrativa de la Empresa Sandoya - Fármacos y Medicinas Sanfarmedi S.A.
| dc.contributor.advisor | Touma Faytong, Mario Alberto | |
| dc.contributor.author | Veloz Avilez, Enrique Alfredo | |
| dc.date.accessioned | 2023-05-31T17:50:37Z | |
| dc.date.available | 2023-05-31T17:50:37Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14141 | |
| dc.description | The realization of the present case study that is based on the Administrative Management of the Sandoya Company - Fármacos y Medicinas SANFARMEDI S.A., which focused on the fulfillment of the objective that was to analyze the internal processes of the company with the purpose of improve drug marketing and customer service. Taking into consideration that shortcomings were identified in relation to consumers, work plans and work performance of the organization's collaborators. Therefore, it has been very important to have analyzed SANFARMEDI S.A. administrative management processes, in order to determine the factors that have influenced the failure to achieve organizational objectives, leading to a decrease in sales revenue as well as a decrease in customer service. affected by an imbalance in the fundamental areas of the company. Therefore, this has led the business to decrease its competitive level in the local Babahoyense market. | es_ES |
| dc.description | The realization of the present case study that is based on the Administrative Management of the Sandoya Company - Fármacos y Medicinas SANFARMEDI S.A., which focused on the fulfillment of the objective that was to analyze the internal processes of the company with the purpose of improve drug marketing and customer service. Taking into consideration that shortcomings were identified in relation to consumers, work plans and work performance of the organization's collaborators. Therefore, it has been very important to have analyzed SANFARMEDI S.A. administrative management processes, in order to determine the factors that have influenced the failure to achieve organizational objectives, leading to a decrease in sales revenue as well as a decrease in customer service. affected by an imbalance in the fundamental areas of the company. Therefore, this has led the business to decrease its competitive level in the local Babahoyense market. | es_ES |
| dc.description.abstract | La realización del presente caso de estudio que se encuentra basado en la Gestión Administrativa de la Empresa Sandoya - Fármacos y Medicinas SANFARMEDI S.A., la cual se enfocó en el cumplimiento del objetivo que se trataba en analizar los procesos internos de la empresa con la finalidad de mejorar la comercialización de medicamentos y la atención al cliente. Teniendo en consideración, que se identificaron falencias en relación a los consumidores, planes de trabajos y desempeño laboral de los colaboradores de la organización. Por lo tanto, ha sido muy relevante haber analizado los procesos de gestión administrativa de SANFARMEDI S.A., para poder determinar los factores que han influido para no alcanzar los objetivos organizacionales, conllevando a que los ingresos por ventas disminuyan como también que el servicio al cliente se vea afectado por un desequilibrio en las áreas fundamentales de la empresa. Por lo cual, esto ha conllevado a que el negocio disminuya su nivel competitivo en el mercado local babahoyense. | es_ES |
| dc.format.extent | 42 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión | es_ES |
| dc.subject | Administrativa | es_ES |
| dc.subject | Comercialización | es_ES |
| dc.subject | Objetivos | es_ES |
| dc.title | Gestión administrativa de la Empresa Sandoya - Fármacos y Medicinas Sanfarmedi S.A. | es_ES |
| dc.type | bachelorThesis | es_ES |
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