Mostrar el registro sencillo del ítem
Marketing estacional en la Empresa ´´Distribuidora Comercial El Éxito´´ de la ciudad de Babahoyo en el periodo 2021-2022.
| dc.contributor.advisor | Fonseca Vásconez, José Fabián | |
| dc.contributor.author | Fernández Mendoza, Silvia Marcela | |
| dc.date.accessioned | 2023-05-20T19:09:17Z | |
| dc.date.available | 2023-05-20T19:09:17Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13766 | |
| dc.description | This case study includes the analysis of the incidence of seasonal marketing in the company under study. Its benefits that will bring the application of the same and the strategies to be developed for the increase of sales in the company. Commercial seasons are high sales seasons, where trade is more active and people buy products more than usual than on other dates. To obtain the results, the interview with the management staff and the online survey of the company's consumers were used. And through the BCG matrix (Boston Consulting Group) it was possible to identify the products with the highest and lowest output in each commercial season of the year. | es_ES |
| dc.description | This case study includes the analysis of the incidence of seasonal marketing in the company under study. Its benefits that will bring the application of the same and the strategies to be developed for the increase of sales in the company. Commercial seasons are high sales seasons, where trade is more active and people buy products more than usual than on other dates. To obtain the results, the interview with the management staff and the online survey of the company's consumers were used. And through the BCG matrix (Boston Consulting Group) it was possible to identify the products with the highest and lowest output in each commercial season of the year. | es_ES |
| dc.description.abstract | Este estudio de caso comprende el análisis de la incidencia del marketing estacional en la empresa en estudio. Sus beneficios que traerán la aplicación de las mismas y las estrategias a desarrollar para el incremento de las ventas en la empresa. Las estaciones comerciales son temporadas altas de ventas, donde el comercio tiene mayor movimiento y las personas adquieren productos más de lo usual que en otras fechas. Para la obtención de los resultados, se usó la entrevista al personal directivo y la encuesta online a los consumidores de la empresa. Y a través de la matriz BCG (Boston Consulting Group) se logró identificar los productos de mayor y menor salida en cada temporada comercial del año. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing estacional | es_ES |
| dc.subject | Temporadas comerciales | es_ES |
| dc.subject | Estrategias de ventas | es_ES |
| dc.title | Marketing estacional en la Empresa ´´Distribuidora Comercial El Éxito´´ de la ciudad de Babahoyo en el periodo 2021-2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador