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Gestión de ventas para la Ferretería “Big Market” ubicada en la ciudad de Babahoyo, periodo 2022.
| dc.contributor.advisor | Ocampo Ulloa, Wendy Lorena | |
| dc.contributor.author | Morales Moran, Alisson Gabriela | |
| dc.date.accessioned | 2023-05-18T15:44:58Z | |
| dc.date.available | 2023-05-18T15:44:58Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13730 | |
| dc.description | In the present case study, it will be based on the way to manage the commercialization of hardware businesses, which focuses on the objective of analyzing the sales management of the "BIG MARKET" hardware store in the city of Babahoyo for the period 2022, to the increase in sales, this through the identification of important factors that allow to have a real perspective on the procedures that must be executed in the commercial area. Therefore, this type of analytical work focuses on developing the conceptualization of the problems presented in the case study with the purpose of proposing alternatives that allow solving the existing shortcomings in sales management and this would lead to the Big Market hardware store Have an analysis study that allows you to study the behavior of the processes that are related to the commercial area in order to make appropriate decisions for the continuous improvement of your procedures to make the business profitable and competitive within the babahoyense commercial market. | es_ES |
| dc.description | In the present case study, it will be based on the way to manage the commercialization of hardware businesses, which focuses on the objective of analyzing the sales management of the "BIG MARKET" hardware store in the city of Babahoyo for the period 2022, to the increase in sales, this through the identification of important factors that allow to have a real perspective on the procedures that must be executed in the commercial area. Therefore, this type of analytical work focuses on developing the conceptualization of the problems presented in the case study with the purpose of proposing alternatives that allow solving the existing shortcomings in sales management and this would lead to the Big Market hardware store Have an analysis study that allows you to study the behavior of the processes that are related to the commercial area in order to make appropriate decisions for the continuous improvement of your procedures to make the business profitable and competitive within the babahoyense commercial market. | es_ES |
| dc.description.abstract | En el presente caso de estudio se basará sobre la manera de gestionar la comercialización de negocios ferreteros, el cual, se centra en el objetivo de analizar la gestión de ventas de la Ferretería “BIG MARKET” de la ciudad de Babahoyo del periodo 2022, para el incremento de las ventas, esto a través de la identificación de factores importantes que permiten tener una perspectiva real sobre los procedimientos que se deben de ejecutar en el área comercial. Por lo tanto, este tipo de trabajo analítico se enfoca en desarrollar las conceptualización de las problemáticas presentadas en el caso de estudio con el propósito de proponer alternativas que permitan solucionar las falencias existentes en la gestión de ventas y esto conllevaría a que la ferretería Big Market cuente con un estudio de análisis que permita estudiar el comportamiento de los procesos que tienen relación en el área comercial con la finalidad de tomar decisiones adecuadas para el mejoramiento continuo de sus procedimientos para hacer rentable y competitivo al negocio dentro del mercado comercial babahoyense. | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Incremento | es_ES |
| dc.subject | Comportamiento | es_ES |
| dc.subject | Falencias | es_ES |
| dc.subject | Decisiones | es_ES |
| dc.title | Gestión de ventas para la Ferretería “Big Market” ubicada en la ciudad de Babahoyo, periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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