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Estrategias publicitarias de la empresa “Comercial María” del cantón Caluma, provincia de Bolívar, periodo 2022.
| dc.contributor.advisor | Huilcapi Masacón, Magdalena Rosario | |
| dc.contributor.author | Llanos Días, Wesley Eduardo | |
| dc.date.accessioned | 2023-05-18T01:54:03Z | |
| dc.date.available | 2023-05-18T01:54:03Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13722 | |
| dc.description | The present case study entitled "Advertising Strategies of Comercial María, Caluma canton, Bolívar province, period 2022" presents several problems in the application of advertising strategies that promote the positioning of the company where the research was carried out, for which it is necessary Correctly identify the reasons why the business manager has not focused resources on the implementation of advertising. It should be considered that currently the recognition of companies is directly influenced thanks to the advertising messages that are disseminated in different communication channels, both traditional and digital. An interview has been carried out with the manager to identify her criteria regarding the advertising mechanisms and an internal and external inspection was also carried out to verify what type of advertising the establishment uses. Finally, it was possible to create suggestions focused on the training of advertising strategies, traditional and digital media, creation of official pages on social networks, use of e-mail marketing and creation of promotional raffles to encourage sales and recognition of the organization. | es_ES |
| dc.description | The present case study entitled "Advertising Strategies of Comercial María, Caluma canton, Bolívar province, period 2022" presents several problems in the application of advertising strategies that promote the positioning of the company where the research was carried out, for which it is necessary Correctly identify the reasons why the business manager has not focused resources on the implementation of advertising. It should be considered that currently the recognition of companies is directly influenced thanks to the advertising messages that are disseminated in different communication channels, both traditional and digital. An interview has been carried out with the manager to identify her criteria regarding the advertising mechanisms and an internal and external inspection was also carried out to verify what type of advertising the establishment uses. Finally, it was possible to create suggestions focused on the training of advertising strategies, traditional and digital media, creation of official pages on social networks, use of e-mail marketing and creation of promotional raffles to encourage sales and recognition of the organization. | es_ES |
| dc.description.abstract | El presente estudio de caso titulado “Estrategias Publicitarias del Comercial María, del cantón Caluma, provincia de Bolívar, periodo 2022” presenta varios problemas de aplicación de estrategias publicitarias que impulsen el posicionamiento de la empresa donde se realizó la investigación, por lo que es necesario identificar correctamente las razones por las que la gerente del negocio no ha enfocado recursos a la implementación de publicidad. Se debe considerar que actualmente el reconocimiento de las empresas se ve directamente influenciado gracias a los mensajes publicitarios que se difunden en distintos canales de comunicación, tanto tradicionales como los digitales. Se ha realizado una entrevista a la gerente para identificar su criterio en cuanto a los mecanismos publicitarios y además también se realizó una inspección interna y externamente para poder constatar qué tipo de publicidad utiliza el establecimiento. Por último, se pudo crear sugerencias enfocadas en la capacitación de estrategias publicitarias, medios de comunicación tradicionales y digitales, creación de páginas oficiales en redes sociales, uso del e-mail marketing y creación de sorteos promocionales para incentivar las ventas y el reconocimiento de la organización. | es_ES |
| dc.format.extent | 47 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias publicitarias | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Mensajes publicitarios | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Negocio | es_ES |
| dc.title | Estrategias publicitarias de la empresa “Comercial María” del cantón Caluma, provincia de Bolívar, periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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