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Gestión comercial del almacén de ropa “Baratón de Alexis” en la ciudad de Babahoyo del 2022
| dc.contributor.advisor | Mora Aristega, Julio Ernesto | |
| dc.contributor.author | Junco Cabezas, Lais Ivette | |
| dc.date.accessioned | 2023-05-17T17:39:50Z | |
| dc.date.available | 2023-05-17T17:39:50Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13718 | |
| dc.description | The case study entitled "Commercial management of the clothing store "Baratón de Alexis" in the city of Babahoyo in 2022", its main economic activity is the purchase and sale of clothing, such as; T-shirts, shirts, jackets, shorts, pants, busos, dresses, skirts, etc. has as its general objective; Analyze the commercial management through the FODA of the "Baratón de Alexis" store, for the evaluation of customer satisfaction, the hypothetical-deductive method was applied, since it will allow the analysis of the information obtained and in this way generate relevant comments for the development of In this case study, the techniques that are implemented were the following: the observation and interview technique, concluding the following: The study is framed under the guidelines established by the Technical University of Babahoyo with which it seeks to determine and know the problematic factors presented in the "Baratón de Alexis" warehouse, which has identified the lack of a registration system, which has caused that a notable percentage of merchandise has been lost in the supply process in the warehouse, in addition to the lack of communication that has occurred in various areas such as; customer service, warehouse, box and hanger, has caused inadequate handling of information on existing merchandise. These and other negative peculiarities that affect the warehouse are detailed in depth in the development of this study. | es_ES |
| dc.description | The case study entitled "Commercial management of the clothing store "Baratón de Alexis" in the city of Babahoyo in 2022", its main economic activity is the purchase and sale of clothing, such as; T-shirts, shirts, jackets, shorts, pants, busos, dresses, skirts, etc. has as its general objective; Analyze the commercial management through the FODA of the "Baratón de Alexis" store, for the evaluation of customer satisfaction, the hypothetical-deductive method was applied, since it will allow the analysis of the information obtained and in this way generate relevant comments for the development of In this case study, the techniques that are implemented were the following: the observation and interview technique, concluding the following: The study is framed under the guidelines established by the Technical University of Babahoyo with which it seeks to determine and know the problematic factors presented in the "Baratón de Alexis" warehouse, which has identified the lack of a registration system, which has caused that a notable percentage of merchandise has been lost in the supply process in the warehouse, in addition to the lack of communication that has occurred in various areas such as; customer service, warehouse, box and hanger, has caused inadequate handling of information on existing merchandise. These and other negative peculiarities that affect the warehouse are detailed in depth in the development of this study. | es_ES |
| dc.description.abstract | El estudio de caso titulado “Gestión comercial del almacén de ropa “Baratón de Alexis” en la ciudad de Babahoyo del 2022”, su principal actividad económica es la compra y venta de prendas de vestir , tales como; Camisetas, camisa, chaqueta, pantaloneta, pantalón, busos, vestidos, faldas, etc. tiene como objetivo general; Analizar la gestión comercial mediante el FODA del almacén “Baratón de Alexis”, para la evaluación de la satisfacción del cliente, se aplicó el método hipotético-deductivo, puesto que permitirá analizar la información obtenida y de esta manera generar comentarios pertinentes para el desarrollo de este estudio de caso, las técnicas que se implementan fueron las siguientes: la técnica de la observación y entrevista llegando a concluir lo siguiente: El estudio está enmarcado bajo los lineamientos establecidos por la Universidad técnica de Babahoyo con los cuales se busca determinar y conocer los factores problemáticos presentados en el almacén “Baratón de Alexis”, la cual se ha identificado la falta de un sistema de registro, que ha ocasionado que un porcentaje notable de mercadería se haya perdido en el proceso de abastecimiento en bodega, además la falta de comunicación que se ha presentado en diversas áreas como son; atención al clientes, bodega, caja y percha, ha ocasionado un manejo inadecuado de la información sobre la mercadería existente. Estas y otras peculiaridades negativas que afectan al almacén, se detallan a profundidad en el desarrollo del presente estudio. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión comercial | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Abastecimiento | es_ES |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Administración | es_ES |
| dc.title | Gestión comercial del almacén de ropa “Baratón de Alexis” en la ciudad de Babahoyo del 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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