Mostrar el registro sencillo del ítem
Estrategias de publicidad en la Cafetería Cafecito de la ciudad de Babahoyo en el periodo 2022
| dc.contributor.advisor | Guillin Nuñez, Milton Eduardo | |
| dc.contributor.author | Flores Monserrate, Santiago Miguel | |
| dc.date.accessioned | 2023-05-15T16:52:31Z | |
| dc.date.available | 2023-05-15T16:52:31Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13702 | |
| dc.description | The case study which is titled: advertising strategies in the café cafecito in the city of Babahoyo in the period 2022, has as its main objective Evaluate the advertising strategies that the establishment maintains and identify the shortcomings that it maintains due to little innovation. Within its processes and the implementation in new advertising models, to carry out this study, some techniques were carried out, such as the survey applied to customers in order to know the opinion of each one regarding the establishment and the customer service processes. clients, in addition to knowing how pleasant the advertising is, an interview was also carried out, this was addressed to the owner, it was carried out to know the knowledge she has about the subject raised, all this information that was collected was of vital importance to make the recommendations about an improvement in the positioning and the acquisition of new clients for the increase of their sales. | es_ES |
| dc.description | The case study which is titled: advertising strategies in the café cafecito in the city of Babahoyo in the period 2022, has as its main objective Evaluate the advertising strategies that the establishment maintains and identify the shortcomings that it maintains due to little innovation. Within its processes and the implementation in new advertising models, to carry out this study, some techniques were carried out, such as the survey applied to customers in order to know the opinion of each one regarding the establishment and the customer service processes. clients, in addition to knowing how pleasant the advertising is, an interview was also carried out, this was addressed to the owner, it was carried out to know the knowledge she has about the subject raised, all this information that was collected was of vital importance to make the recommendations about an improvement in the positioning and the acquisition of new clients for the increase of their sales. | es_ES |
| dc.description.abstract | El estudio de caso el cual se titula: estrategias de publicidad en la cafetería cafecito de la ciudad de Babahoyo en el periodo 2022, tiene como principal objetivo Evaluar las estrategias de publicidad que mantiene el establecimiento y identificar las falencias que mantiene debido a la poca innovación dentro de sus procesos y la implementación en nuevos modelos de publicidad, para realización del presente estudio se efectuó algunas técnicas como la encuesta aplicada a los clientes con la finalidad de conocer la opinión de cada uno con respecto al establecimiento y sobre los procesos de atención al clientes además para conocer que tan agradable es la publicidad, también se realizo una entrevista esta estuvo direccionada a la propietaria se la realizo para conocer el conocimiento que posee acerca del tema planteado, toda esta información que se recopilo fue de vital importancia para realizar las recomendaciones acerca de un mejoramiento en el posicionamiento y la captación de nuevos clientes para el incremente de sus ventas. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Cafetería | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Marketing | es_ES |
| dc.title | Estrategias de publicidad en la Cafetería Cafecito de la ciudad de Babahoyo en el periodo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador