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PLAN DE DESARROLLO TURISTICO Y SU INCIDENCIA EN LA REACTIVACION TUIRSTICA DE INTAG, PROVINCIA DE IMBABURA, AÑO 2021.
| dc.contributor.advisor | Amaya Diaz, Ines Yolanda | |
| dc.contributor.author | Arguello Burgos, Lesly Justine | |
| dc.date.accessioned | 2023-02-27T03:20:25Z | |
| dc.date.available | 2023-02-27T03:20:25Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13681 | |
| dc.description | Tourism has become an important factor for the country, and Ecuador is a country full of cultural diversity, with beautiful landscapes which are part of this great territory. Intag, the beautiful valley that is located in Cotacachi, with variable flora and fauna that are its natural resources, and a beautiful climate with warm inhabitants, which make Intag a very privileged place, and which would have a great tourist demand, only if it is promoted in the best way, and also taking care of its natural environment. Intag has small farms that serve as lodging, as well as small complexes that respect nature. It is also characterized by its gastronomy and natural attractions such as waterfalls. This research project was born out of the need to reactivate tourism in the area, to better promote tourism in the valley, which can be done through the design of tourist routes in the area, in order to increase tourism and economic activity. This research project will also identify the problem of low tourism promotion, which seems to be the lack of knowledge of the inhabitants about tourism, guidance, administration or cultural and rural tourism promotion. The development of this project aims to promote the different natural and adventure activities that can be carried out in the area, in order to encourage people to visit Intag. Posters, social networks, platforms, videos or brochures are very important tools, since some of these tools could be used to promote the area and the tourist activities that can be carried out in Intag. | es_ES |
| dc.description | Tourism has become an important factor for the country, and Ecuador is a country full of cultural diversity, with beautiful landscapes which are part of this great territory. Intag, the beautiful valley that is located in Cotacachi, with variable flora and fauna that are its natural resources, and a beautiful climate with warm inhabitants, which make Intag a very privileged place, and which would have a great tourist demand, only if it is promoted in the best way, and also taking care of its natural environment. Intag has small farms that serve as lodging, as well as small complexes that respect nature. It is also characterized by its gastronomy and natural attractions such as waterfalls. This research project was born out of the need to reactivate tourism in the area, to better promote tourism in the valley, which can be done through the design of tourist routes in the area, in order to increase tourism and economic activity. This research project will also identify the problem of low tourism promotion, which seems to be the lack of knowledge of the inhabitants about tourism, guidance, administration or cultural and rural tourism promotion. The development of this project aims to promote the different natural and adventure activities that can be carried out in the area, in order to encourage people to visit Intag. Posters, social networks, platforms, videos or brochures are very important tools, since some of these tools could be used to promote the area and the tourist activities that can be carried out in Intag. | es_ES |
| dc.description.abstract | El turismo se ha convertido en un factor importante para el país, y Ecuador es un país lleno de diversidad cultural, con hermosos paisajes los cuales forman parte de este grandioso territorio. Intag, el hermoso valle que se encuentra en Cotacachi, con variable flora y fauna que son sus recursos naturales, y un hermoso clima con moradores cálidos, los cuales hacen de Intag un lugar muy privilegiado, y el cual tendría una gran demanda turística, solo si se lo promociona de la mejor manera, y también cuidando su entorno natural. Intag cuenta con pequeñas fincas las cuales sirven como hospedaje, al igual que pequeños complejos que respetan la naturaleza, también se caracteriza por su gastronomía y atractivos naturales como cascadas. Este trabajo de investigación nació de la necesidad de reactivar el turismo en la zona, promocionar de mejor manera el turismo que tiene el Valle lo cual se puede realizar a través del diseño de rutas turísticas en la zona, para así lograr aumentar el turismo y la actividad económica. En este proyecto investigativo también se identificará el problema de su baja promoción turística, el cual parece ser el poco conocimiento de los moradores sobre actividad turística, guianza, administración o promoción turística cultural y rural. El desarrollo de este proyecto pretende promover las diferentes actividades naturales y de aventura que se pueden realizar en la zona, con el fin de animar a la gente a visitar Intag. Los carteles, redes sociales, plataformas, videos o folletos son herramientas muy importantes ya que algunas de estas herramientas podrían promocionar la zona y las actividades turísticas que se lleguen a realizar en Intag. | es_ES |
| dc.format.extent | 42 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Reactivación | es_ES |
| dc.subject | Promoción | es_ES |
| dc.subject | Guía turística | es_ES |
| dc.subject | Turismo comunitario | es_ES |
| dc.title | PLAN DE DESARROLLO TURISTICO Y SU INCIDENCIA EN LA REACTIVACION TUIRSTICA DE INTAG, PROVINCIA DE IMBABURA, AÑO 2021. | es_ES |
| dc.type | Tesina | es_ES |
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