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PLATAFORMAS DIGITALES EN EL TURISMO Y SU IMPLICACIÓN EN LA TRANSFORMACIÓN DEL MARKETING TURÍSTICO DEL CANTÓN QUEVEDO AÑO 2022.
| dc.contributor.advisor | Amaya Díaz, Inés Yolanda | |
| dc.contributor.author | Aguirre Briones, Jimmy Samuel | |
| dc.date.accessioned | 2023-01-28T21:35:03Z | |
| dc.date.available | 2023-01-28T21:35:03Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13668 | |
| dc.description | Tourism is a means of sustainable development in Ecuador, as a social phenomenon it has a great impact on the cultural growth of a people, both those who It has a great impact on the cultural growth of a people, both those who export tourism, as well as those who receive it. The general objective of this research was to implement a strategy for the transformation of tourism marketing through digital platforms. The lack of technology implementation in the tourism sector leads to the fact that many areas with this potential are not properly exploited to the fullest because the population in general has little or no information about them, in this study was analyzed through analytical, deductive and inductive methods, along with the types of research and field development through the application of a survey in which it was determined that 75% of respondents said they like to perform tourist activities and often invite friends from other cities to participate, 68% know the tourist sites within the city, 85% check on the internet what tourist sites a city offers before traveling, 70% make hotel reservations online before traveling, 95%, it is visible that people use digital innovations for their tourism activities so it is very important to enhance this as it will allow the population to benefit and improve the economy of families engaged in this area. | es_ES |
| dc.description | Tourism is a means of sustainable development in Ecuador, as a social phenomenon it has a great impact on the cultural growth of a people, both those who It has a great impact on the cultural growth of a people, both those who export tourism, as well as those who receive it. The general objective of this research was to implement a strategy for the transformation of tourism marketing through digital platforms. The lack of technology implementation in the tourism sector leads to the fact that many areas with this potential are not properly exploited to the fullest because the population in general has little or no information about them, in this study was analyzed through analytical, deductive and inductive methods, along with the types of research and field development through the application of a survey in which it was determined that 75% of respondents said they like to perform tourist activities and often invite friends from other cities to participate, 68% know the tourist sites within the city, 85% check on the internet what tourist sites a city offers before traveling, 70% make hotel reservations online before traveling, 95%, it is visible that people use digital innovations for their tourism activities so it is very important to enhance this as it will allow the population to benefit and improve the economy of families engaged in this area. | es_ES |
| dc.description.abstract | El turismo es medio de desarrollo sostenible en el Ecuador, como fenómeno social tiene un gran impacto en el crecimiento cultural de un pueblo, tanto aquel que exporta turismo, como el que lo recibe. El presente trabajo de investigación tuvo como objetivo general: Implementar una estrategia para la transformación del marketing turístico a través de las plataformas digitales. La falta de la implementación tecnología en el sector turismo conlleva a que muchas zonas con este potencial no sean debidamente explotadas al máximo ya que la población en general tiene poco o nula información de las mismas, en el presente estudio se analizó a través de métodos analísticos, deductivos e inductivos, junto a los tipos de investigación y el desarrollo en campo a través de la aplicación de una encuesta en la cual se pudo determinar que el 75 % de los encuestados manifestó que le gusta realizar actividades turísticas y muchas veces invitan a amigos de otras ciudades a participar, el 68 % conoce los lugares turísticos dentro de la ciudad, un 85 % revisa en internet que lugares turísticos ofrece una ciudad antes de viajar, el 70 % hace reservas de hoteles por internet antes de viajar, un 95 %, es visible que la gente utiliza las innovaciones digitales para sus actividades turísticas por lo cual es muy importante potenciar esto ya que permitirá a la población poder beneficiarse y mejorar la economía de las familias dedicadas a este rubro. | es_ES |
| dc.format.extent | 34 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Plataformas Digitales | es_ES |
| dc.title | PLATAFORMAS DIGITALES EN EL TURISMO Y SU IMPLICACIÓN EN LA TRANSFORMACIÓN DEL MARKETING TURÍSTICO DEL CANTÓN QUEVEDO AÑO 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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