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GESTIÓN TURÍSTICA Y SU IMPACTO EN LOS SERVICIOS Y PRODUCTOS QUE OFERTA LA HACIENDA LAS COLINAS DEL CANTÓN PANGUA AÑO 2022.
| dc.contributor.advisor | Andrade Alcivar, Luis Eduardo | |
| dc.contributor.author | Aquino Ramirez, Kerly Ireli | |
| dc.date.accessioned | 2023-01-28T21:27:41Z | |
| dc.date.available | 2023-01-28T21:27:41Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13667 | |
| dc.description | This project was carried out at Hacienda las Colinas in the Pangua Canton, with the objective of implementing a marketing plan for the tourism growth of the hacienda. This through the analyzed information of the management used in the tourist center, in conjunction with a series of data collection techniques, such as the survey carried out on the inhabitants of the canton to know the satisfaction provided by the products and services offered, as well as an interview with the manager of the hacienda Las Colinas. Tourism management is essential in tourist centers, this is how it is known if the attraction is advancing towards the stated objective or if it remains stuck in ambiguity and the influx of tourists and economic growth are slowed down. For the development, descriptive, documented and bibliographical methods were used, with which the management used in Hacienda Las Colinas can be analyzed and described, as well as the advantage that the implementation of a marketing plan would have. As for the techniques used, these were the survey and interview, through which it was possible to collect information on each of the variables of the products and services offered in the tourist activity and the management that is carried out in it. When applying the survey, it was possible to show the needs that the attractiveness lacks, among them, improving the infrastructure, adding new recreational activities, implementing food in its menu, among others. While in the interview it was possible to know how the administrative management has been in recent years, in terms of the growth achieved, the management indicated that it has not been possible due to the pandemic, which in a certain way has prevented the expansion of new services. | es_ES |
| dc.description | This project was carried out at Hacienda las Colinas in the Pangua Canton, with the objective of implementing a marketing plan for the tourism growth of the hacienda. This through the analyzed information of the management used in the tourist center, in conjunction with a series of data collection techniques, such as the survey carried out on the inhabitants of the canton to know the satisfaction provided by the products and services offered, as well as an interview with the manager of the hacienda Las Colinas. Tourism management is essential in tourist centers, this is how it is known if the attraction is advancing towards the stated objective or if it remains stuck in ambiguity and the influx of tourists and economic growth are slowed down. For the development, descriptive, documented and bibliographical methods were used, with which the management used in Hacienda Las Colinas can be analyzed and described, as well as the advantage that the implementation of a marketing plan would have. As for the techniques used, these were the survey and interview, through which it was possible to collect information on each of the variables of the products and services offered in the tourist activity and the management that is carried out in it. When applying the survey, it was possible to show the needs that the attractiveness lacks, among them, improving the infrastructure, adding new recreational activities, implementing food in its menu, among others. While in the interview it was possible to know how the administrative management has been in recent years, in terms of the growth achieved, the management indicated that it has not been possible due to the pandemic, which in a certain way has prevented the expansion of new services. | es_ES |
| dc.description.abstract | Este proyecto se llevó a cabo en Hacienda las Colinas en el Cantón Pangua, con el objetivo de implementar un plan de marketing para el crecimiento turístico de la hacienda. Esto a través de la información analizada de la gestión utilizada en el centro turístico, en conjunto con una serie de técnicas de recolección de datos, tales como la encuesta realizada a los pobladores del cantón para conocer la satisfacción que brindan los productos y servicios ofrecidos, así como una entrevista realizada al gerente de la hacienda las colinas. La gestión turística es fundamental en los centros turísticos, es así como se sabe si el atractivo avanza hacia el objetivo planteado o permanece estancado en la ambigüedad y se frena la afluencia de turistas y el crecimiento económico. Para el desarrollo se utilizaron métodos descriptivos, documentados y bibliográficos, con los cuales se puede analizar y describir la gestión utilizada en Hacienda Las Colinas, así como la ventaja que tendría la implementación de un plan de marketing. En cuanto a las técnicas empleadas, estas fueron la encuesta y entrevista, mediante las que se logró recopilar información de cada una de las variables de los productos y servicios que se ofrece en la actividad turística y la gestión que en esta se realiza. Al aplicar la encuesta se logró evidenciar las necesidades que carece el atractivo entre ellas esta mejorar la infraestructura, agregar nuevas actividades recreativas, implementar alimentos en su menú, entre otros. Mientras que en la entrevista se logró conocer como ha sido la gestión administrativa en los últimos, en cuanto al crecimiento alcanzado la gerencia indicó que no ha sido posible debido a la pandemia, lo cual de cierta forma ha impedido que se pueda ampliar nuevos servicios. | es_ES |
| dc.format.extent | 44 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Crecimiento turístico | es_ES |
| dc.subject | Gestión turística | es_ES |
| dc.subject | Plan de marketing | es_ES |
| dc.title | GESTIÓN TURÍSTICA Y SU IMPACTO EN LOS SERVICIOS Y PRODUCTOS QUE OFERTA LA HACIENDA LAS COLINAS DEL CANTÓN PANGUA AÑO 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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