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PLAN ESTRATÉGICO DE MARKETING PARA PROMOCIONAR EL TURISMO SOSTENIBLE EN LA FINCA ZAMORA, CANTÓN BUENA FE, PROVINCIA DE LOS RÍOS
| dc.contributor.advisor | Daza Suarez, Sandra Karina | |
| dc.contributor.author | Ortiz HIdalgo, Renato Israel | |
| dc.date.accessioned | 2022-12-16T17:06:17Z | |
| dc.date.available | 2022-12-16T17:06:17Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13562 | |
| dc.description | The present research work was carried out in the Buena Fe Canton, Los Ríos Province in order to analyze how sustainable tourism influences Finca Zamora, this research has as its main objective to promote sustainable tourism through a strategic marketing plan. using different techniques and methods, which later these will serve to promote sustainable tourism and also favoring a greater economic income to the sector. In order to analyze how Finca Zamora influences residents and tourists, a 10-question survey was carried out quantitatively to 382 residents and tourists, thus obtaining clear information on what should be improved in the sector. According to the results we obtained from the survey, the residents and tourists determine that Finca Zamora is not currently considered as a tourist potential, this is due to the scarcity of tourists in the Finca and also due to the lack of new strategies to attract more tourists and residents. | es_ES |
| dc.description | The present research work was carried out in the Buena Fe Canton, Los Ríos Province in order to analyze how sustainable tourism influences Finca Zamora, this research has as its main objective to promote sustainable tourism through a strategic marketing plan. using different techniques and methods, which later these will serve to promote sustainable tourism and also favoring a greater economic income to the sector. In order to analyze how Finca Zamora influences residents and tourists, a 10-question survey was carried out quantitatively to 382 residents and tourists, thus obtaining clear information on what should be improved in the sector. According to the results we obtained from the survey, the residents and tourists determine that Finca Zamora is not currently considered as a tourist potential, this is due to the scarcity of tourists in the Finca and also due to the lack of new strategies to attract more tourists and residents. | es_ES |
| dc.description.abstract | El presente trabajo de investigación se elaboró en el Cantón Buena Fe, Provincia de los Ríos con la finalidad de analizar cómo influye el turismo sostenible en la Finca Zamora, esta investigación tiene como objetivo principal promocionar el turismo sostenible a través de un plan estratégico de marketing usando diferentes técnicas y métodos, que luego estos servirán para promover el turismo sostenible y también favoreciendo un mayor ingreso económico al sector. Para analizar cómo influye la Finca Zamora en los residentes y turista, se realiza una encuesta de 10 preguntas de manera cuantitativa a 382 residentes y turista, de esta manera obteniendo una información clara de lo que habría que mejorar en el sector. Según los resultados que obtuvimos de la encuesta, los residentes y turista determinan que actualmente la Finca Zamora no es considerada como potencial turístico, esto es debido a la escasez de turistas en la Finca y también por falta de nuevas estrategias para atraer más turistas y residentes. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo sostenible | es_ES |
| dc.subject | Ingreso económico | es_ES |
| dc.subject | Turistas | es_ES |
| dc.title | PLAN ESTRATÉGICO DE MARKETING PARA PROMOCIONAR EL TURISMO SOSTENIBLE EN LA FINCA ZAMORA, CANTÓN BUENA FE, PROVINCIA DE LOS RÍOS | es_ES |
| dc.type | bachelorThesis | es_ES |
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