Mostrar el registro sencillo del ítem
ESTRATEGIAS DE PROMOCIÓN Y SU IMPACTO EN LA AFLUENCIA TURÍSTICA DEL BALNEARIO “LOS CERRITOS” EN EL RECINTO CALABÍ, CANTÓN QUINSALOMA, AÑO 2022.
| dc.contributor.advisor | Carranza Patiño, Helen Maria | |
| dc.contributor.author | Leon Luna, Lilia Leonela | |
| dc.date.accessioned | 2022-12-16T14:51:24Z | |
| dc.date.available | 2022-12-16T14:51:24Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13559 | |
| dc.description | The "Los Cerritos" spa is located in the Quinsaloma Canton, it is a natural tourist destination, where its main attraction is the crystal clear river and also its delicious cuisine. This work determined the importance of promotion strategies and their impact on the tourist influx of the "Los Cerritos" spa in the Calabí area, Quinsaloma Canton, year 2022. The methodology applied is descriptive, bibliographic and field. To obtain information, a survey was carried out among the inhabitants of this canton to find out the level of satisfaction according to the tourist experience lived in the place, in addition, an interview was carried out with the leader of this community in order to know what type of strategies they use to promote the spa, in such a way that it allows to increase tourists and the economic development of the locality using new strategies of tourist promotion. The results suggest important evidence about the profile of the tourist who visits the "Los Cerritos" resort, the vast majority visit the place as a family, the most valued motivations were for recreation and holidays. The most valued variables are the satisfaction of the services according to the tourist experience they have had and if they recommend their acquaintances to visit the spa. Regarding the promotion carried out, it is not entirely adequate to capture the attention of tourists. | es_ES |
| dc.description | The "Los Cerritos" spa is located in the Quinsaloma Canton, it is a natural tourist destination, where its main attraction is the crystal clear river and also its delicious cuisine. This work determined the importance of promotion strategies and their impact on the tourist influx of the "Los Cerritos" spa in the Calabí area, Quinsaloma Canton, year 2022. The methodology applied is descriptive, bibliographic and field. To obtain information, a survey was carried out among the inhabitants of this canton to find out the level of satisfaction according to the tourist experience lived in the place, in addition, an interview was carried out with the leader of this community in order to know what type of strategies they use to promote the spa, in such a way that it allows to increase tourists and the economic development of the locality using new strategies of tourist promotion. The results suggest important evidence about the profile of the tourist who visits the "Los Cerritos" resort, the vast majority visit the place as a family, the most valued motivations were for recreation and holidays. The most valued variables are the satisfaction of the services according to the tourist experience they have had and if they recommend their acquaintances to visit the spa. Regarding the promotion carried out, it is not entirely adequate to capture the attention of tourists. | es_ES |
| dc.description.abstract | El balneario "Los Cerritos" se encuentra ubicado en el Cantón Quinsaloma, es un destino turístico natural, donde su principal atractivo es el río de agua cristalina y también su deliciosa gastronomía. En el presente trabajo se determinó la importancia de las estrategias de promoción y su impacto en la afluencia turística del balneario "Los Cerritos" en el recinto Calabí, Cantón Quinsaloma, año 2022. La metodología que se aplico es de tipo descriptiva, bibliográfica y de campo. Para obtener información se realizó una encuesta a los habitantes de este cantón y sus alrededores para conocer nivel de satisfacción según experiencia turística vivida en el lugar, además se llevó a cabo una entrevista al dirigente de esta comunidad con el fin de conocer qué tipo de estrategias utilizan para promocionar el balneario, de tal forma que permita incrementar turistas y el desarrollo económico de la localidad utilizando nuevas estrategias de promoción turística. Los resultados sugieren evidencia importante acerca del perfil del turista que visita el balneario "Los Cerritos", en su gran mayoría vistan en familia el lugar, las motivaciones más valoradas fueron por recreación y feriado. Las variables más valoradas es la satisfacción de los servicios de acuerdo a la experiencia turística que han tenido y si recomiendan a sus conocidos visitar el balneario. Con respecto a la promoción realizada no es del todo adecuada para captar la atención de los turistas. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de promoción | es_ES |
| dc.subject | Afluencia turística | es_ES |
| dc.subject | Experiencia Turística | es_ES |
| dc.subject | Desarrollo económico | es_ES |
| dc.title | ESTRATEGIAS DE PROMOCIÓN Y SU IMPACTO EN LA AFLUENCIA TURÍSTICA DEL BALNEARIO “LOS CERRITOS” EN EL RECINTO CALABÍ, CANTÓN QUINSALOMA, AÑO 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador