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PLAN ESTRATEGICO DE MARKETING PARA PROMOCIONAR EL TURISMO EN EL CANTON VALENCIA, PROVINCIA DE LOS RÍOS, AÑO 2022,
| dc.contributor.advisor | Carranza Patiño, Helen Maria | |
| dc.contributor.author | Goya Briones, Olivia Liseth | |
| dc.date.accessioned | 2022-12-16T14:35:22Z | |
| dc.date.available | 2022-12-16T14:35:22Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13557 | |
| dc.description | Tourism is a very important economic activity for Ecuador because it has a strong impact on the growth and social and cultural development of the locality in which it is developed since it is immersed in the treatment and trade of different customs. The main objective of this research work is to implement a strategic marketing plan to promote tourism in the canton of Valencia, province of Los Rios. The lack of policies that promote the development of all the potential that tourism has in the canton of Valencia has generated that the population is affected economically because through it can improve their quality of life by increasing household income is why you must implement a tourism marketing plan to make known to everyone the tourist qualities offered by the city, the promotion of places, activities and tourist events would generate more influx of people who wish to visit the town to spend moments of leisure and fun. It is very important to take advantage of the natural resources offered by the canton in order to improve the lives of its inhabitants, generating more and diverse jobs, as well as the staging of the natural wonders that Valencia has for the whole world to see. | es_ES |
| dc.description | Tourism is a very important economic activity for Ecuador because it has a strong impact on the growth and social and cultural development of the locality in which it is developed since it is immersed in the treatment and trade of different customs. The main objective of this research work is to implement a strategic marketing plan to promote tourism in the canton of Valencia, province of Los Rios. The lack of policies that promote the development of all the potential that tourism has in the canton of Valencia has generated that the population is affected economically because through it can improve their quality of life by increasing household income is why you must implement a tourism marketing plan to make known to everyone the tourist qualities offered by the city, the promotion of places, activities and tourist events would generate more influx of people who wish to visit the town to spend moments of leisure and fun. It is very important to take advantage of the natural resources offered by the canton in order to improve the lives of its inhabitants, generating more and diverse jobs, as well as the staging of the natural wonders that Valencia has for the whole world to see. | es_ES |
| dc.description.abstract | El turismo es una actividad económica muy importante para el Ecuador ya que tiene un fuerte impacto en el crecimiento y desarrollo social, cultural de la localidad en la que se desarrolla ya que está inmerso en el trato y comercio de diferentes costumbres. A continuación, el presente trabajo de investigación tiene como objetivo principal implementar un plan estratégico de marketing para promocionar el turismo en el cantón valencia provincia de Los Ríos. La falta de políticas que impulsen el desarrollo de todo el potencial que tiene el turismo en el cantón de Valencia ha generado que la población se vea afectada económicamente ya que a través de ella puede mejorar su calidad de vida aumentando los ingresos del hogar es por ello que se debe implementar un plan de marketing turístico que dé a conocer a todo el mundo las cualidades turísticas que ofrece la ciudad, la promoción de los lugares, actividades y eventos turísticos generaría mayor afluencia de personas que deseen visitar la localidad para pasar momentos de ocio y diversión. Es muy importante aprovechar los recursos naturales que ofrece el cantón con la finalidad de mejorar la vida de sus pobladores generando más y diversos puestos de empleos, así como la puesta en escena de las maravillas naturales con las que cuenta Valencia a la vista de todo el mundo. | es_ES |
| dc.format.extent | 31 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Valencia | es_ES |
| dc.subject | marketing turístico | es_ES |
| dc.subject | plan estratégico | es_ES |
| dc.subject | turismo | es_ES |
| dc.title | PLAN ESTRATEGICO DE MARKETING PARA PROMOCIONAR EL TURISMO EN EL CANTON VALENCIA, PROVINCIA DE LOS RÍOS, AÑO 2022, | es_ES |
| dc.type | bachelorThesis | es_ES |
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