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ESTRATEGIA TURÍSTICA PARA LOS VISITANTES EN LA RUTA DE RÍO, CANTÓN QUEVEDO AÑO 2022.
| dc.contributor.advisor | Amaya Diaz, Ines Yolanda | |
| dc.contributor.author | Feran Ordoñez, Nicole Paulette | |
| dc.date.accessioned | 2022-12-16T01:40:14Z | |
| dc.date.available | 2022-12-16T01:40:14Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13542 | |
| dc.description | At present, Quevedo is constituted as a prosperous canton of the Province of Los Ríos, its natural environment, cultural diversity and its industrious people have established it to position itself as one of the cantons that presents one of the highest indices in terms of development. which is an attraction that influences investors to decide to invest in new projects of different kinds. The objective of this research is to analyze through which tourism strategy can be motivated so that visitors frequent the river route, Quevedo canton, tourism development has become an important growth factor, on which many Quevedo families depend, the proposal is that use traditional and alternative media to develop an advertising campaign regarding products, services and activities, for its effect and study, the investigative techniques and methods were applied through which information was obtained, concluding that it should be analyzed and corrected the type of strategies that are currently being projected on the river route, implemented, the necessary mechanisms in terms of attention to service, training, prices, promotions, gastronomic tourism, recreational activities to consumer tastes. | es_ES |
| dc.description | At present, Quevedo is constituted as a prosperous canton of the Province of Los Ríos, its natural environment, cultural diversity and its industrious people have established it to position itself as one of the cantons that presents one of the highest indices in terms of development. which is an attraction that influences investors to decide to invest in new projects of different kinds. The objective of this research is to analyze through which tourism strategy can be motivated so that visitors frequent the river route, Quevedo canton, tourism development has become an important growth factor, on which many Quevedo families depend, the proposal is that use traditional and alternative media to develop an advertising campaign regarding products, services and activities, for its effect and study, the investigative techniques and methods were applied through which information was obtained, concluding that it should be analyzed and corrected the type of strategies that are currently being projected on the river route, implemented, the necessary mechanisms in terms of attention to service, training, prices, promotions, gastronomic tourism, recreational activities to consumer tastes. | es_ES |
| dc.description.abstract | Al presente Quevedo se constituye como un próspero cantón de La Provincia de Los Ríos, su entorno natural, diversidad cultural y su gente laboriosa ha establecido para que se posicione como uno de los cantones que presenta uno de los índices más altos en nivel de desarrollo lo cual es un atractivo que incide que inversionistas decidan invertir en nuevos proyectos de diferentes índoles. La presente investigación tiene como objetivo Analizar mediante que estrategia turística se puede motivar para que los visitantes frecuenten la ruta de río, cantón Quevedo el desarrollo turístico se ha convertido en factor importante de crecimiento, del cual dependen muchas familias quevedeñas, la propuesta es que se utilicen los medios de comunicación tradicional y alternativos para desarrollar una campaña publicitaria en cuanto a los productos, servicios y actividades, para su efecto y estudio se procedió a aplicar las técnicas y métodos investigativos mediante los cuales se obtuvo información concluyendo que se debe analizar y corregir el tipo de estrategias que se está proyectando actualmente en la ruta del río, implementado, los mecanismos necesarios en cuanto atención al servicio, capacitación, precios, promociones, turismos gastronómicos, actividades recreativas a gustos del consumidor. | es_ES |
| dc.format.extent | 47 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategia turística | es_ES |
| dc.subject | Visitantes | es_ES |
| dc.subject | Ruta de río | es_ES |
| dc.title | ESTRATEGIA TURÍSTICA PARA LOS VISITANTES EN LA RUTA DE RÍO, CANTÓN QUEVEDO AÑO 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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