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LA COMUNICACIÓN DISRUPTIVA EN LA PUBLICIDAD DE PEQUEÑOS Y MEDIANOS NEGOCIOS DEL CANTÓN LA MANÁ.
| dc.contributor.advisor | Aragundi Garcia, Luis Ivan | |
| dc.contributor.author | Pusay Pastuña, Paola Patricia | |
| dc.date.accessioned | 2022-12-15T01:31:47Z | |
| dc.date.available | 2022-12-15T01:31:47Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13526 | |
| dc.description | The present research project was carried out with the purpose of presenting a study of disruptive communication and its influence on the advertising of small and medium-sized businesses in the La Maná Canton, with the objective that it has a boost in the growth of its sales. thinking of the owners of the businesses to which it is directed. Through the research methodology, a survey was carried out among microentrepreneurs in the La Maná canton, in order to obtain relevant information about the degree of knowledge on the subject of disruptive communication in the advertising of their enterprises. With the data collected through a questionnaire of questions, it was determined that it is possible to develop a strategy for the dissemination of advertising in the businesses of the La Maná canton with the aim of improving their sales. Upon reaching the proposed objective, there will be an improvement in the advertising field, thus guaranteeing effective, fast and efficient marketing to achieve the sales proposed by the small and medium-sized businesses of the La Maná canton. | es_ES |
| dc.description | The present research project was carried out with the purpose of presenting a study of disruptive communication and its influence on the advertising of small and medium-sized businesses in the La Maná Canton, with the objective that it has a boost in the growth of its sales. thinking of the owners of the businesses to which it is directed. Through the research methodology, a survey was carried out among microentrepreneurs in the La Maná canton, in order to obtain relevant information about the degree of knowledge on the subject of disruptive communication in the advertising of their enterprises. With the data collected through a questionnaire of questions, it was determined that it is possible to develop a strategy for the dissemination of advertising in the businesses of the La Maná canton with the aim of improving their sales. Upon reaching the proposed objective, there will be an improvement in the advertising field, thus guaranteeing effective, fast and efficient marketing to achieve the sales proposed by the small and medium-sized businesses of the La Maná canton. | es_ES |
| dc.description.abstract | El presente proyecto de investigación se lo realizo con la finalidad de presentar un estudio de la comunicación disruptiva y su influencia en la publicidad de pequeños y medianos negocios del Cantón La Maná, con el objetivo de que éste tenga un impulso en el crecimiento de sus ventas pensando en los propietarios de los negocios a los que está dirigido. A través de la metodología de la investigación se elaboró una encuesta a los microempresarios del cantón La Maná, con la finalidad de obtener información relevante acerca del grado de conocimientos sobre el tema de la comunicación disruptiva en la publicidad de sus emprendimientos. Con los datos recopilados a través de cuestionario de preguntas se determinó que si es posible desarrollar una estrategia para la difusión de la publicidad en los negocios del cantón La Maná con el objetivo mejorar sus ventas. Al alcanzar el objetivo propuesto existirá una mejora en el ámbito publicitario garantizando así un marketing efectivo, rápido y eficiente para lograr las ventas propuestas por los pequeños y medianos negocios del cantón La Maná. | es_ES |
| dc.format.extent | 78 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | La comunicación disruptiva | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Microempresas | es_ES |
| dc.subject | Negocios | es_ES |
| dc.title | LA COMUNICACIÓN DISRUPTIVA EN LA PUBLICIDAD DE PEQUEÑOS Y MEDIANOS NEGOCIOS DEL CANTÓN LA MANÁ. | es_ES |
| dc.type | bachelorThesis | es_ES |
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