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LA CULTURA POPULAR Y SU INFLUENCIA EN LOS CONTENIDOS DE DIARIOS DIGITALES EN LA CIUDADELA “MI PAIS” AÑO 2022.
| dc.contributor.advisor | Triana Palma, Melba Lilian | |
| dc.contributor.author | Villacres Castro, Solange Mayling | |
| dc.date.accessioned | 2022-12-15T00:30:59Z | |
| dc.date.available | 2022-12-15T00:30:59Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13520 | |
| dc.description | This research project has investigated the impact of popular culture in digital newspapers in the canton of Quevedo, specifically in the citadel “Mi Pais”, in order to explain how Ecuadorian popular culture affects this type of digital newspapers and their influence on the inhabitants of the citadel. The general objective was to "Determine the influence of popular culture in the contents of digital newspapers, in the inhabitants of the citadel “Mi Pais” in the canton Quevedo". This research was developed through a quantitative methodology in which a questionnaire called survey was developed for the inhabitants of the citadel to determine the influence that digital newspapers have on the inhabitants of the citadel and vice versa. It is concluded that it is necessary to plan strategies to make known to the citadel Mi País the digital newspapers of the canton Quevedo, how they can access them, their official web pages and other presentation tools with the proposed communication strategy plan. | es_ES |
| dc.description | This research project has investigated the impact of popular culture in digital newspapers in the canton of Quevedo, specifically in the citadel “Mi Pais”, in order to explain how Ecuadorian popular culture affects this type of digital newspapers and their influence on the inhabitants of the citadel. The general objective was to "Determine the influence of popular culture in the contents of digital newspapers, in the inhabitants of the citadel “Mi Pais” in the canton Quevedo". This research was developed through a quantitative methodology in which a questionnaire called survey was developed for the inhabitants of the citadel to determine the influence that digital newspapers have on the inhabitants of the citadel and vice versa. It is concluded that it is necessary to plan strategies to make known to the citadel Mi País the digital newspapers of the canton Quevedo, how they can access them, their official web pages and other presentation tools with the proposed communication strategy plan. | es_ES |
| dc.description.abstract | En el presente proyecto de investigación se ha indagado sobre la incidencia de la cultura popular en los diarios digitales del cantón Quevedo específicamente en la ciudadela Mi País, con la finalidad de explicar cómo incide la cultura popular ecuatoriana en este tipo de diarios digitales y la influencia de estos a los habitantes de la ciudadela. Tuvo como objetivo general “Determinar la influencia de la cultura popular en los contenidos de los diarios digitales, en los habitantes de la ciudadela Mi País”. Esta investigación se desarrolló por medio de una metodología cuantitativa en la cual se elaboró un cuestionario denominado encuesta dirigidas a los habitantes de la ciudadela para lograr determinar la influencia que tienen los diarios digitales en los habitantes de dicha ciudadela y viceversa. Se concluye que es necesario el plan de estrategias para dar a conocer a la ciudadela Mi País los diarios digitales del cantón Quevedo, como pueden acceder a ellos, sus páginas oficiales entre otras herramientas de presentación con la propuesta del plan de estrategias comunicacionales. | es_ES |
| dc.format.extent | 97 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Cultura popular | es_ES |
| dc.subject | Diarios digitales | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.title | LA CULTURA POPULAR Y SU INFLUENCIA EN LOS CONTENIDOS DE DIARIOS DIGITALES EN LA CIUDADELA “MI PAIS” AÑO 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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