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INFLUENCERS, COMO ESTRATEGIA DE COMUNICACIÓN PARA POSICONAMIENTO DE LA MARCA
| dc.contributor.advisor | Urquiza Mendoza, Liliana | |
| dc.contributor.author | Alava Cevallos, Ana Cristina | |
| dc.date.accessioned | 2022-12-14T15:35:21Z | |
| dc.date.available | 2022-12-14T15:35:21Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13477 | |
| dc.description | The present degree work focused on Influencers as a communication strategy for brand positioning. Same that was born with the need to know about the ideals that an Influencers provides when offering a service or product through the different social networks. In turn, in the theoretical framework, each of the terms treated throughout the investigation is exposed in detail. Same that has provided us with important information to obtain the results. It has recently been important to detail the importance of Influencers today, who since their arrival have helped each of the companies that have been linked. And for the completion of this work, a plan of communication strategies with Influencers was proposed as a communication strategy for the positioning of the brand. | es_ES |
| dc.description | The present degree work focused on Influencers as a communication strategy for brand positioning. Same that was born with the need to know about the ideals that an Influencers provides when offering a service or product through the different social networks. In turn, in the theoretical framework, each of the terms treated throughout the investigation is exposed in detail. Same that has provided us with important information to obtain the results. It has recently been important to detail the importance of Influencers today, who since their arrival have helped each of the companies that have been linked. And for the completion of this work, a plan of communication strategies with Influencers was proposed as a communication strategy for the positioning of the brand. | es_ES |
| dc.description.abstract | El presente trabajo de titulación enfocado en los Influencers como estrategia de comunicación para el posicionamiento de la marca. Mismo que nace con la necesidad de conocer acerca de los ideales que proporciona un Influencers a la hora de ofertar un servicio o producto a través de las diferentes redes sociales. A su vez en el marco teórico se expone de manera detallada cada uno de los términos tratados a lo largo de la investigación. Mismo que nos ha proporcionada información importante para la obtención de los resultados. Se consideró importante detallar la importancia de los Influencers en la actualidad, mismos que desde su momento de llegada han ayudado a cada uno de las empresas que se han vinculado. Y para la finalización del presente trabajo se propuso un plan de estrategias comunicacionales con Influencers como estrategia de comunicación para el posicionamiento de la marca. | es_ES |
| dc.format.extent | 66 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Influencers | es_ES |
| dc.subject | marketing | es_ES |
| dc.subject | estrategias | es_ES |
| dc.title | INFLUENCERS, COMO ESTRATEGIA DE COMUNICACIÓN PARA POSICONAMIENTO DE LA MARCA | es_ES |
| dc.type | bachelorThesis | es_ES |
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