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NARRACIÓN DEPORTIVA RADIAL Y SU RELACIÓN CON EL CRITERIO DE LOS AFICIONADOS
| dc.contributor.advisor | Triana Palma, Melba Lilian | |
| dc.contributor.author | Guerrero Muzo, Elian Alexander | |
| dc.date.accessioned | 2022-12-14T15:30:05Z | |
| dc.date.available | 2022-12-14T15:30:05Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13475 | |
| dc.description | The present research is focused on the study of the Communication Language and Journalistic Styles, in order to define the impact that communication generates in a certain group of society. Its main objective is to determine the existing relationship between sports narration and the criteria of the fans, it was taken into account to establish the indicators of perception to achieve an analysis on the relationship of the variables; in such case in its methodology an explanatory research scope was used, where its research techniques were exploratory-comparative and field where information was obtained on the relationship that currently exists between radio media and the fans, in this way it was possible to determine what shortcomings exist in the subject of study. In addition, the quantitative method was developed to obtain the results in which surveys were developed based on a questionnaire with a bank of 8 questions addressed to the fans to determine the degree of acceptance in the activities of radio sports narration and it is concluded that it is of utmost importance to make a proposal for a guide of good practices of radio sports narration, in order to establish quality standards at the level of sports journalism and to determine that a guide should be developed to help improve the professional level of journalists and thus increase the satisfaction of the fans. | es_ES |
| dc.description | The present research is focused on the study of the Communication Language and Journalistic Styles, in order to define the impact that communication generates in a certain group of society. Its main objective is to determine the existing relationship between sports narration and the criteria of the fans, it was taken into account to establish the indicators of perception to achieve an analysis on the relationship of the variables; in such case in its methodology an explanatory research scope was used, where its research techniques were exploratory-comparative and field where information was obtained on the relationship that currently exists between radio media and the fans, in this way it was possible to determine what shortcomings exist in the subject of study. In addition, the quantitative method was developed to obtain the results in which surveys were developed based on a questionnaire with a bank of 8 questions addressed to the fans to determine the degree of acceptance in the activities of radio sports narration and it is concluded that it is of utmost importance to make a proposal for a guide of good practices of radio sports narration, in order to establish quality standards at the level of sports journalism and to determine that a guide should be developed to help improve the professional level of journalists and thus increase the satisfaction of the fans. | es_ES |
| dc.description.abstract | La presente investigación se centra en el estudio del Lenguaje Comunicación y Estilos Periodísticos, para definir el impacto que genera la comunicación en un determinado grupo de la sociedad. Su objetivo principal es determinar la relación existente entre la narración deportiva y el criterio de los aficionados, se tomó en cuenta establecer los indicadores de percepción para lograr un análisis sobre la relación de las variables; en tal caso en su metodología se utilizó un ámbito de la investigación explicativa, donde sus técnicas de investigación fueron exploratorio-comparativo y de campo donde se obtuvo información sobre la relación que existe en la actualidad entre medios de comunicación radiales y los aficionados, de esta manera se pudo determinar que falencias existen en el tema de estudio. Además se desarrolló el método cuantitativo para la obtención de los resultados en el cual se desarrollaron encuestas a base de un cuestionario el mismo que conto con un banco de 8 preguntas direccionadas a los aficionados para determinar el grado de aceptación en las actividades de la narración deportiva radial y se concluye que es de suma importancia realizar una propuesta de una guía de buenas prácticas de la narración radial deportiva, para así lograr establecer estándares de calidad en el nivel del periodismo deportivo y poder determinar que se debe desarrollar una guía que ayude a mejorar el nivel profesional de los periodistas y así mismo incrementar la satisfacción de los aficionados. | es_ES |
| dc.format.extent | 38 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | narración deportiva | es_ES |
| dc.subject | aficionados | es_ES |
| dc.subject | indicadores | es_ES |
| dc.subject | análisis | es_ES |
| dc.title | NARRACIÓN DEPORTIVA RADIAL Y SU RELACIÓN CON EL CRITERIO DE LOS AFICIONADOS | es_ES |
| dc.type | bachelorThesis | es_ES |
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