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Comercialización de rosas (Rosa sp.) en el mercado de exportación Ecuatoriano
| dc.contributor.advisor | Olvera Contreras, Orlando | |
| dc.contributor.author | Diaz Gutiérrez, Damaris Jamilet | |
| dc.date.accessioned | 2022-11-15T19:05:19Z | |
| dc.date.available | 2022-11-15T19:05:19Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13261 | |
| dc.description | In Ecuador, flowers are part of the main export products, which have a significant contribution to the country's economy, representing 4% of total Ecuadorian exports, due to the quality of the Ecuadorian rose, it occupies an important space in the international flower market, being the third country with the highest global export, occupying 10% of the global flower market. This investigative work that deals with the "commercialization of roses (Rosa sp.) in the Ecuadorian export market" has as its objective the identification and study of the process to which the roses are subjected at the time of export, as well as the analysis of the sector floriculture in Ecuador, the problems with the logistics system, the losses and the decline that occurred during the pandemic, in which possible alternatives were sought to improve the quality of the rose export process, giving as a suggestion the possible participation government, providing training, analytical market reports and looking for alternatives to disseminate our products internationally, to have a greater reach of potential customers and increase the economy of the country's flower sector. | es_ES |
| dc.description | In Ecuador, flowers are part of the main export products, which have a significant contribution to the country's economy, representing 4% of total Ecuadorian exports, due to the quality of the Ecuadorian rose, it occupies an important space in the international flower market, being the third country with the highest global export, occupying 10% of the global flower market. This investigative work that deals with the "commercialization of roses (Rosa sp.) in the Ecuadorian export market" has as its objective the identification and study of the process to which the roses are subjected at the time of export, as well as the analysis of the sector floriculture in Ecuador, the problems with the logistics system, the losses and the decline that occurred during the pandemic, in which possible alternatives were sought to improve the quality of the rose export process, giving as a suggestion the possible participation government, providing training, analytical market reports and looking for alternatives to disseminate our products internationally, to have a greater reach of potential customers and increase the economy of the country's flower sector. | es_ES |
| dc.description.abstract | En el Ecuador, las flores conforman parte de los productos principales de exportación, el cual tiene un aporte significativo para la economía del país representando un 4% del total de exportaciones ecuatorianas, debido a la calidad de la rosa ecuatoriana, esta ocupa un espacio importante en el mercado internacional de flores, siendo el tercer país con mayor exportación a nivel global ocupando un 10% del mercado global de flores. Este trabajo investigativo que trata de la “comercialización de rosas (Rosa sp.) en el mercado de exportación ecuatoriano” tiene como objetivo la identificación y estudio del proceso al cual se someten las rosas al momento de la exportación, así como al análisis del sector florícola en el Ecuador, la problemática con el sistema logístico, las pérdidas y el declive que se presentó durante la pandemia, en la que se buscara las posibles alternativas para mejorar la calidad del proceso de exportación de las rosas, dando como sugerencia la posible participación gubernamental, brindando capacitaciones, reportes analíticos del mercado y buscando alternativas para difusión de nuestros productos de forma internacional, para tener un mayor alcance de potenciales clientes y aumentar la economía del sector floricultor del país. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Rosa | es_ES |
| dc.subject | Floricultor | es_ES |
| dc.subject | Mercado Internacional | es_ES |
| dc.subject | Exportaciones | es_ES |
| dc.title | Comercialización de rosas (Rosa sp.) en el mercado de exportación Ecuatoriano | es_ES |
| dc.type | bachelorThesis | es_ES |
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