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Atención al cliente en la Cooperativa de Ahorro y Crédito “Juan Pio De Mora”.
| dc.contributor.advisor | Miranda Mejía, Jorge Joffre | |
| dc.contributor.author | Villegas Chimborazo, Arianna Mayling | |
| dc.date.accessioned | 2022-10-25T06:52:02Z | |
| dc.date.available | 2022-10-25T06:52:02Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13033 | |
| dc.description | This study focuses on the customer service of the "JUAN PIO DE MORA" Savings and Credit Cooperative. Its objective is to investigate the type of attention that clients receive through direct observation and the application of surveys to establish factors that help improve the attention to clients of this institution. The Juan Pio de Mora cooperative is specifically oriented to the financial part, such as savings and credit services for its members, but it also prioritized the humanistic, social and supportive part. This cooperative is supervised by the Superintendence of Popular and Solidarity Economy, and by the Deposit Insurance Corporation, which offers security to all its clients. The problem identified in the Juan Pio de Mora Savings and Credit Cooperative is that the customer service system is dissatisfied by customers: it takes time to provide information or meet their requirements, often lack of preparation and little Professionalism on the part of the personnel that works in the company makes it difficult for the activities to be carried out immediately, which intends to establish strategies and models to improve the quality of customer service. | es_ES |
| dc.description | This study focuses on the customer service of the "JUAN PIO DE MORA" Savings and Credit Cooperative. Its objective is to investigate the type of attention that clients receive through direct observation and the application of surveys to establish factors that help improve the attention to clients of this institution. The Juan Pio de Mora cooperative is specifically oriented to the financial part, such as savings and credit services for its members, but it also prioritized the humanistic, social and supportive part. This cooperative is supervised by the Superintendence of Popular and Solidarity Economy, and by the Deposit Insurance Corporation, which offers security to all its clients. The problem identified in the Juan Pio de Mora Savings and Credit Cooperative is that the customer service system is dissatisfied by customers: it takes time to provide information or meet their requirements, often lack of preparation and little Professionalism on the part of the personnel that works in the company makes it difficult for the activities to be carried out immediately, which intends to establish strategies and models to improve the quality of customer service. | es_ES |
| dc.description.abstract | El presente estudio se centra en la atención al cliente de Cooperativa de Ahorro y Crédito "JUAN PIO DE MORA". Tiene como objetivo indagar el tipo de atención que reciben los clientes por medio de la observación directa y la aplicación de las encuestas para establecer factores que ayuden a mejorar la atención a los clientes de ésta institución. La cooperativa Juan Pio de Mora se orienta en específico a la parte financiera como servicios de ahorro y créditos para sus socios, pero también priorizó en la parte humanística, social y solidaria. Esta cooperativa es controlada en supervisión por la Superintendencia de Economía Popular y solidaria, y por la Corporación del seguro de Depósitos, el cual ofrece seguridad a todos sus clientes. El problema identificado en la cooperativa de Ahorro y Crédito Juan Pio de Mora es el sistema de atención al cliente es insatisfecho por parte de los clientes: demora la atención en brindar información o atender los requerimientos de ellos, muchas veces la falta de preparación y poco profesionalismo por parte del personal que labora en la empresa dificulta que las actividades se lleven de forma inmediata el cual se propone establecer estrategias y modelos para mejorar la calidad de atención al cliente. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Cooperativa | es_ES |
| dc.subject | Estrategia | es_ES |
| dc.subject | Requerimientos | es_ES |
| dc.subject | Atención | es_ES |
| dc.title | Atención al cliente en la Cooperativa de Ahorro y Crédito “Juan Pio De Mora”. | es_ES |
| dc.type | bachelorThesis | es_ES |
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